New Marketing Materials Boost Community Awareness
One of the issues you have repeatedly heard about over the past year is our need to attract and retain talent to our workforce. The issue was highlighted as part of the Angelou Report and has been a top item among elected officials and community leaders in cities and states across the country.
At the Chamber and the Lincoln Partnership for Economic Development, we’ve been working on different ways to address the issue in both the short and long term. One of our first steps was to hire an additional staff person at the Partnership to focus exclusively on coordinating the efforts to grow our workforce.
A second step we’ve undertaken in the past year is to work on ways to better market Lincoln to anyone and everyone considering building a career in our city. Each week, the Chamber fields dozens of requests for information on what life is like in Lincoln. We’ve always had a standard relocation guide that was mailed out to prospective residents. This year, we’ve upped our game and redesigned our approach to those requests.
I want to introduce you to the new COMMUNITY PROFILE & RELOCATION GUIDE.
The guide is electronic, modern, and fits the mobile marketing need of today’s prospective audience. Inside, readers will find all of the standard demographic information they need to consider – plus an added emphasis on capturing the essence of what makes Lincoln great.
Download the guide at www.lcoc.com or www.selectlincoln.org, check it out and share it with anyone who might be thinking of relocating to Lincoln. With your help, we can get the word out on what makes Lincoln the best place to live, work, start a career or start a family.
In addition to better marketing Lincoln, matching the right skills with the right people will be key to growing our workforce in the coming decade and beyond. Southeast Community College plays a major role in effort. Worker shortages in welding, building trades, and health care fields can be filled through programs offered at all three of SCC’s campuses. The College will ask voters to approve bonding authority in excess of 300M for renovating and expanding their campuses across Southeast Nebraska.
Our September Face the Chamber luncheon will feature Dr. Paul Illich, Southeast Community College President, as the keynote speaker to talk about the College’s plans. I would encourage all of our members to attend learn more about the project prior to casting their vote in November. Registration is open on our website or through a number of our electronic communication pieces.
The Chamber’s mission is to improve the lives of Lincoln residents by providing increased economic opportunity and can only be accomplished together. For more information on the Lincoln Chamber of Commerce, (www.lcoc.com) please contact Jaime Henning at firstname.lastname@example.org.