Butherus, Maser & Love Providing New Service Via 2009 Harley Trike
Butherus, Maser & Love (www.bmlfh.com), a family owned and operated funeral home in Lincoln since 1883, recently unveiled its newest service: A 2009 Harley trike attached to a casket-toting trailer, fresh from a 2,000-hour makeover at a custom build shop. The idea grew out of the funeral home’s presence at local bike shows which is part of its marketing philosophy. To reach new customers, it gets involved in the city, introducing itself to clubs and communities. In this case, motorcyclists.
“Because it doesn’t matter what the group is, everyone is going to need our services,” said Funeral Director Andy Elliott. Customers are increasingly trying to personalize their services, planning funerals that reflect their interests and blurring the traditional rites and rituals of visitation, church, and graveside services. Butherus, Maser & Love bought the used trike and carriage separately, and had the crew at Xotic Customs add a domed top, diamond-plate floor panels, and new upholstery. They gave both blue-and-silver paint jobs—the funeral home’s colors.
The funeral home will charge the same fee as it does for its two traditional hearses and it’s available to anybody, cremation or casketed. To learn more about Butherus, Maser & Love, located at 4040 A St., and their services, visit www.bmlfh.com or call (402) 488-0934.