Hurrdat, Hail Varsity Form Partnership

As of April 1, 2017, Hurrdat and Hail Varsity are working together in a strategic partnership. Founded in 2012, Hail Varsity is a Lincoln-based media company that caters specifically to Husker fans, providing a premium magazine, the state’s largest drive-time sports talk radio show, and a website that reaches thousands of Husker fans every day. Founded in 2010 and acquired by B² Interactive in 2015, Hurrdat holds the title of Nebraska’s first social media agency and has served hundreds of businesses with specialized social media strategies. The new partnership aims to amplify Hail Varsity’s existing multimedia efforts and expand digital marketing services. Highlights will include continued website upgrades, more content and forum interaction, and even more social media coverage of the Huskers. Digital film and video production company Hurrdat Films will also play a role in Hail Varsity’s coverage by expanding the film and video component that is a part of Hail Varsity’s digital offerings.

Hurrdat and Hail Varsity will share office space in the Haymarket District, with renovations expected to be completed early this summer. Aaron Babcock will continue his role as CEO of Hail Varsity, overseeing day-to-day operations, while his team will continue to work on magazine, radio, and online Husker content.