Land O’ Frost, the nation’s largest family-owned packaged lunch meat company, today announced it has signed an agreement to purchase Wimmer’s Meats, a leading provider of specialty sausages and hot dogs based in West Point, Nebraska.
Both Land O’Frost and Wimmer’s are companies with a rich heritage that were founded by entrepreneurs and have been family-owned and operated for multiple generations.
Land O’ Frost is the fastest growing brand in the pre-sliced lunch meat category in large part because of its focus on product innovation, organic growth and now strategic acquisition. The addition of Wimmer’s to the company’s portfolio will allow Land O’Frost the opportunity to compete in another category within the meat industry to further grow the company.
As part of the transaction, Land O’Frost will acquire all of Wimmer’s assets including its entire brand portfolio which includes the Wimmer’s, Basset’s, Fairbury and Ambassador brands and its West Point, Nebraska manufacturing facility.
Founded in 1934 by George Wimmer Sr. and headquartered in West Point, Nebraska, Wimmer’s Meats has remained a family owned and operated business. Wimmer’s products can be found in supermarkets in Colorado, Iowa, Kansas, Minnesota, Missouri, Nebraska and South Dakota.