Star City Six – Daniel Anderson
Stratum Productions (www.stratumpro.com) works with clients across eastern Nebraska to meet their event production needs, from simple mood lighting at a wedding to hosting thousands of people at a concert or gala. Daniel Anderson is the owner of Stratum Productions.
Tell us a little about your business.
Stratum Productions is an audio/visual production company that specializes in professional audio, lighting and photo booth rentals for a variety of clients including corporate, nonprofit, house of worship, weddings, and concerts. Our goal is to see big productions become unique as we help our clients communicate their message, captivate their audience, and connect with meaning.
How did you get started in business?
I have always had a passion for the live event industry. Right after high school I looked at going to college and majoring in live event production, but I quickly realized that $90,000 was a bit much for my liking. Life took over at that point and later I found myself 10 years older with the same passion. I saw a need in the local market for a production company and went for it – and haven’t looked back since.
What is the biggest challenge you’ve faced professionally?
So far it’s been working full time in Grand Island for the military while managing and operating a business in Lincoln.
Tell us a little about your family.
I have been married to my wonderful wife Tori for 7 years and we have three amazing kids: Elijah, Evan, and Emme.
What do you see as one of the biggest turning points in your life?
The death of our second son, Evan. It really opened my eyes to just how vulnerable life is and how little time we actually have. This truly helped me realize my need to take my dreams and make them become a reality sooner than later. Stratum Productions was born out of what our son’s life taught me.
What is your favorite thing to do on a day off?
In the fall, my favorite activity is definitely watching Husker football. During the rest of the year, I love to spend time exploring with my family or learning more about the live event craft.
What is the best piece of advice you’ve ever received?
I had a former boss who would always say “Don’t leave for tomorrow what can be done today.”
If you could choose only one descriptive word to be remembered as, what would it be?
If you had a theme song, what would it be?
“Can’t Hold Us” by Macklemore and Ryan Lewis.
If you could have a super power, what would it be?
Flying; it would be sweet, right?
If you could choose any other profession to be successful in, what would it be?
If I could be professional musician and tour that would be amazing.
What is your favorite book or the last good book you read?
There are so many that I would recommend, but I would have to say the last one I read that really impressed me was Capital Gaines: Smart Things I Learned Doing Stupid Stuff by Chip Gaines.
What is your favorite movie?
Mrs. Doubtfire, hands down! I can recite the lines from the entire movie and my wife hates me for it.
What is your favorite TV show?
What is your favorite local restaurant?
Honest Abe’s is the bomb.com.
If our readers would like to contact you, how should they do so?