Focusing on Keyword Research for Your Website and the Marketing of it.


In this article, we focus what everyone should focus on when they start a website and the marketing of it.  This would be the Keyword Research.  So many people want to get started on link creation or website optimization right away.  They forget that everything starts with the keywords that will go in your Website Name, URL and content on the site itself.  While some of these tips may be a little tedious, they are all important.  I hope this helps you to achieve your goals that you have for your website on the internet.  Let’s get started.

• Your domain name should have the keyword in it.
This is mandatory.  Stay away from cute “nicknames” for your business that have none of the keywords that describe your business niche.  This makes our job as website marketers twice as hard when there are no keywords in the Domain Name.

• The URL of the website must have the keyword in it.
Again, this is mandatory.  Our website name, for instance, is Tomorrows Online Marketing.  This is also our URL.  The phrase Online Marketing is among the most used on the internet.  It gives us an instant leg up on a lot of our competition.

• Use Google’s Keyword Tools, such as Google Suggest or Google Keyword Tool.
These will help you come up with the combination of keywords and phrases to use on your site.  Remember, just because you think a phrase you came up with would be popular does not mean everyone else does.  Doing this step up front will save you the hassle of rewriting your content and headings later.  Trust me; we’ve all made this mistake.

• Your titles must have the keyword in it.
If possible, try to wedge in your keyword in every subheading you use as well, provided that there are not too many.  Specifically, use your keyword in all of the H1, H2 and H3 tags that you use.

• Your keyword must figure somewhere in the first sentence of the article.
Google looks for keywords throughout the article.  However, the earlier it finds this keyword (s), the more prominent it figures in your scoring

• Your keyword must figure somewhere in the last sentence of the article.
This has to do with content and relevancy of the keyword to the article.  For whatever reason, Google also finds keywords at the end of articles easier

• Use at least one outbound link to an external page, (a page outside of your own website) with the keyword acting as an anchor text (title of the link).
What this does is give credence to your keyword not only being important to your page, but to other outside websites as well.   This lends itself to link relevancy, which Google scores extremely high on within its very complicated formula to help rank websites with.

• Use your keyword to a density of 2 to 4% through the webpage.
Less than this will lead Google to rank your content lower than it would other sites because it believes your content is not as important as other sites in your market.  However, if your keyword density is more that 4%, it looks like you are trying to stuff your articles/text with keywords to manipulate the rank.  This could lead to your site getting suspended or blacklisted by Google.  None of us want that, do we?

• Your pages should have at least 400 (preferably 500 minimum) words of actual content.
I am talking about the relevant pages on the site, not contact us or driving directions.  Google scores your site on providing meaningful content to its viewers.  By using a 500 word minimum, you are also making sure that your page has at least 10 keywords on it to maintain that 2-4% keyword density that is vital in helping you in your rankings.

Thank you so much for taking the time to read this today.  Go ahead and visit  Tomorrows Online Marketing to learn more about what we offer to our clients and how we can help your company’s internet presence grow. Please feel free to call 402-310-4362 or email us at for any more questions or suggestions.