Swanson Russell, Nebraska’s largest advertising agency, celebrated its 50-year anniversary in June. The agency is regarded as one of the premier firms in the country, bringing nationally recognized clients to Lincoln and Omaha.
Swanson Russell is among an elite group of advertising agencies in the United States that has weathered 50 or more years in business. According to the American Association of Advertising Agencies (4A’s), less than 10 percent of all advertising agencies nationwide are 50 years or older.
Being a full-service marketing communications agency has also been a key contributor to the success. In addition to traditional advertising services, the company offers public relations, database marketing and interactive services.
The agency, founded in 1962 as Swanson, Sinkey, Ellis by W.M. “Gus” Swanson, still relies on local talent to thrive.
Since being founded, Swanson Russell has provided more than 1,100 jobs in Lincoln and Omaha. Over the years the agency has experienced steady growth, currently employing 140 people and reaching annual billings of nearly $95 million.
For more information about Swanson Russell’s Real Connection™ approach to advertising, public relations, interactive and branding services, visit their website at www.swansonrussell.com.