United Suppliers, a wholesale supplier of crop protection and crop nutrient products, has selected Swanson Russell
to develop a brand architecture system for its proprietary and manufactured products. The project will include a naming protocol for new products and line extensions as well as packaging and logo design recommendations. Based in Eldora, Iowa, United Suppliers selected Swanson Russell for its marketing communications knowledge and expertise in the agriculture and crop protection markets. The company currently has 670 independent retailers in 19 Midwestern states and three Canadian provinces.
In addition to providing its retailer owners a competitive and reliable supply of crop protection and nutrients, United Suppliers also offers other resources to help its owners succeed like employee development, safety and compliance, marketing, strategic planning and finance. For more information about United Suppliers
, log on to unitedsuppliers.com
.