The American Heart Association Launches Life is Why Family Health Challenge™

Click here for all press, reviews & features about

The American Heart Association ( wants families to feel they can, and are fully equipped to, make healthy choices in the home and within their everyday activities – without throwing schedules completely off or leaving wallets empty.

Today, about one in three American kids is considered overweight or obese. To help raise awareness and make parents and caregivers more conscious of their lifestyle choices during Childhood Obesity Awareness Month (September), the Life is Why Family Health Challenge™ will help them take the “controls” back, leaving them feeling empowered to make small moderations in their lifestyle that will lead to bigger, heart-healthy changes down the road.

The week-by-week overview of the challenge includes:

Week 1 –“My Cart is Why”– AHA recommends eating a variety of fruit and vegetable servings every day. Learn how to increase your fruit and veggie consumption on a budget.
Week 2 – “My Glass is Why” – Sugary drinks can cost you your energy and your health; make sugary drinks a thing of the past without feeling thirsty.
Week 3 – “My Taste is Why” – Most adults eat more than double the amount of sodium recommended by the AHA. Tame your taste buds by reducing the sodium on your plate.
Week 4 – “My Movement is Why” – AHA recommends kids get at least 60 minutes of moderate-to-vigorous-intensity aerobic activity every day. Make physical activity fun, simple and memorable with your family.

To participate in the Life is Why Family Health Challenge™, visit

Click here for all press, reviews & features about