DLA Unveils New Brand Identity in Lincoln, NE


The Downtown Lincoln Association recently unveiled its new brand identity, which emphasizes themes of live, learn, work, invest, and play with a refreshed logo and an iconic look to capture the vibrancy of Downtown Lincoln. Working with local marketing agency Archrival, the new identity represents all of Downtown with versatility and is intended to complement the recently established Lincoln brand.  Watch for the new look in all DLA marketing venues, print, online and social media.

Founded in 1967, the Downtown Lincoln Association was originally established as a merchants’ association by downtown retailers who recognized the need for an organization to serve downtown’s unique needs. DLA has since evolved to a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. DLA is also the umbrella for Updowntowners, Inc., downtown’s events production arm and the Downtown Neighborhood Association. The association works closely with the Lincoln Haymarket Development Corporation to support Haymarket revitalization and attractions. For more information about The Downtown Lincoln Association, please visit www.downtownlincoln.org.