Sears invites customers to give back to their favorite charity by participating in the retailer’s “Love/Hate: Share Your Thoughts, Send Some Love” project. Customers have the opportunity to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children’s Research Hospital, World Vision and World Wildlife Fund.
Starting May 17, and continuing through June 28, 2012, Sears customers can make a difference through the Love/Hate campaign by sharing their opinions on Facebook at http://on.fb.me/LoveHateCharity. Customers of all ages are invited to participate. Every two weeks Sears will make a contribution to one of the four charities, with the final grand prize charity receiving a $100,000 contribution that will be announced on Sears Holdings’ SHOP YOUR WAYSM social commerce site at www.shopyourway.com.
Leading up to the grand prize announcement, Sears will award the remaining three charities differing amounts based on the number of votes, totaling $48,000.
Customers can find more information about the Love/Hate Project and share their thoughts by visiting http://on.fb.me/LoveHateCharity.