Cheryl Thompson worked at The Bridal Gown Outlet in college and fell in love with working with brides and all that goes into wedding planning. She moved away for a few years after she got married, but when they moved back she began working at the store again. It had been a lifelong dream of Cheryl’s to own a bridal store, so when the previous owner asked if she was interested in purchasing the shop, she was overjoyed to accept. Elegant Occasions Gowns/The Bridal Gown Outlet is marking their 21st anniversary and are undergoing some exciting changes and updates. They have bridal, bridesmaid, prom, shoes, headpieces, custom veils and accessories and now offer tuxedo rentals as well. All of their gowns are brand new from the manufacturers, some are reorderable, while others have been ‘discontinued’ and marked down to sell off-the-rack. They have a large selection of sizes (from 0-30) and prices from $79-$1200.
What has been the biggest challenge you’ve faced professionally? – Updating the store and working on rebranding. With “Outlet” in the old name people always have the impression we’re a consignment bridal shop. That has never been the case! When the name was chosen twenty years ago the name “Outlet” drew people in- but with the change of times, that title no longer appeals to customers.
Tell us a little about your family. – I’ve been married for 9 ½ years to Paul, the hardest working business partner ever- most of the changes and updates wouldn’t be possible without him! We have a beautiful, sweet, funny little one-year-old daughter.
What do you see as one of the biggest turning points in your life? – This entire past year. Being new parents and new business owners has been such an adventure. It has really changed every aspect of our lives.
What is your favorite thing to do on a day off? – Hanging out with my daughter and watching her explore and play.
What is the most unique or interesting thing about you that most people probably don’t know? – I take a week off each summer to be a Sr. High camp counselor at Camp Calvin Crest near Fremont, Nebraska. I’ve been attending church camp here since 3rd grade and have only missed a couple years during college, and last summer with the new business and baby.
What are you the most proud of? – My marriage and my daughter.
What is the best piece of advice you’ve ever received? – Don’t stress about things out of your control.
What is the one goal you would most like to accomplish? – Someday…being able to retire.
How would your friends describe you? – Caring, practical and funny.
What is your greatest talent that you don’t utilize in your daily work life?
– Working with High School youth ministry.
Which talent would you most like to have? – I would love Super-Mom superpowers!
If you could change one thing about yourself, what would it be? – Not requiring eight hours of sleep- I could get so much more done if I could function on five or six.
What is your favorite book or the last good book you read? – Favorite book: Heaven is for Real by Todd Burpo
What is your favorite movie? – Gone With the Wind
What is your favorite TV show? – Parenthood
What is your favorite Lincoln restaurant? – La Paz
If you could have dinner with one famous person from the past or present, who would it be? – Elvis
If our readers would like to contact you, how should they do so? – Call (402) 464-5040 or visit: www.eogowns.com.