Jessica Kovar has always been very imaginative and creative with a natural aptitude for marketing, so when she decided to start her own business, she gravitated toward marketing. She started her business, Dikada, to see if she could make a go of it, but as she started to attract clients, she knew she was onto something. Dikada offers marketing and communications services to small businesses and works with owners to manage their creative initiatives, interactive marketing programs and communication programs.
Tell us a little about your family.
I am married to my wonderful husband Bob. Together, we have two dogs, Chuckie and Walter. I joke with Bob all the time that he is the only person in the world that knows how to “deal” with me. He is the most patient and supportive person I have ever met, and I am so lucky he’s my husband.
What do you see as one of the biggest turning points in your life?
I wish I could come up with just one event, but it’s really been a lifetime of asking “why,” and taking risks. I’ve always tried to challenge the process, and if something doesn’t make sense, I have a hard time conforming. I feel that starting my own business has given me an even greater appreciation for never wanting to settle for the status quo.
What is your favorite thing to do on a day off?
I’m boring. If I have a day off, I don’t want any plans. I would much rather wake up early in the morning knowing I have an entire “free” day, and I could do whatever I want—which would probably be a combination of shopping, some sort of spa treatment, meeting up with friends, and trying out a new restaurant.
What are you the most proud of?
I’m proud of getting my college degree at Nebraska Wesleyan University. I took a non-traditional approach to my post-secondary education—working full-time during the days and taking night classes.
What is the best piece of advice you’ve ever received?
Stick to what you are good at, and work through others to help fill in your deficiencies.
What is the one goal you would most like to accomplish?
I would like to learn another language. Probably Italian. I would also like to learn to play the piano.
How would your friends describe you?
I’m an emotionally-charged person with a lot of ideas.
What is your greatest talent that you don’t utilize in your daily work life?
I love party planning.
Which talent would you most like to have?
I would like to be able to sketch.
What is your favorite book or the last good book you read?
I haven’t read a book in an embarrassingly long time. But I do love magazines. My favorites are InStyle and Entrepreneur.
What is your favorite movie?
What is your favorite TV show?
I know it’s wrong, but I’m addicted to watching the Real Housewives of New Jersey. I’m not proud.
What is your favorite Lincoln restaurant?
I love Kinja. It’s fun to go with a group of people, order ridiculous amounts of sushi and sashimi—and share!
If you could have dinner with one famous person from the past or present, who would it be?
Former New York City Mayor Rudolph Giuliani.