The New Face of Web Design
Evol Empire Creative (www.evolempirecreative.com). But, what does it mean? Evol is our cultural moniker to remind our creative teams to love what they do, front to back, period. We thrive on developing purposeful creative and digital solutions for local business. Evol Empire Creative was founded by Andrew Tuzson based on his vision to deliver multitudinous opportunities to the Lincoln business owner. Having worked in creative solutions for over a decade, Andrew has crafted a repertoire of service offerings that help business owners complete their digital ecosystem.
“Our creative teams focus on the union of compelling visuals, rock-solid copy, user-friendly functionality, and conversion-driven methodologies to increase the overall efficiency of a business’s brand, website, and search rankings. Dominating the local market is so much more than having a great logo or a sexy website. Those elements are clutch, but to best market who you are, what you do, and why you’re different than the competition, you really need to embrace a consistent experience that is crafted for your target market. If you own a coffee house that is predominately targeting millennials, yet your logo and brand speak more towards the baby boomer generation, you will strike out time and time again.”
So how does Evol Empire Creative position their clients to better reach their target markets?
“That’s the million dollar question. Every campaign is situational and dependent upon the demographics of the prospect, the geographical influences, and the competitive nature of that vertical. An approach that yields results for a divorce attorney in Lincoln will likely not warrant traction for a retail manufacturer focusing on handmade Peruvian leather shoes. We work to develop an intimate understanding of our clients and their offerings. This better positions us to create compelling and engaging campaigns that yield results, as we know exactly who we are attempting to reach. We can take that data and create ads that are only served to those specific users, thus increasing the likelihood of an online conversion. It’s not magic; it’s data science that’s nerdy as hell.”
Evol Empire Creative has created quite the buzz since their unveiling earlier this year. They’re growing quickly and have relocated new employees to the Lincoln area – most recent being an Amazon employee from Seattle. Evol is proudly offering identity and branding services, web design and development, full-service video production, search engine optimization, AdWords management, and social media management.
Andrew sums up his company’s vision nicely: “Essentially, we focus on managing digital tools that a business owner can use to maximize the profitability of their organization.”
Check out Evol Empire Creative’s website at www.evolempirecreative.com or give them a call at (402) 318-5741 to discuss your project needs.