Concordia Business Students Compete in National Marketing Event

Four students from Concordia University, Nebraska (cune.edu) took part in the sixth annual Lutheran Church Extension Fund (LCEF) national marketing competition April 7, 2017, in St. Louis, Missouri.

They students worked together throughout the semester to create and present a comprehensive marketing plan to the judging panel. They presented a marketing plan called “Giving your History a Future.” It used data from the Lutheran Annual and lists of Lutheran Church–Missouri Synod conferences to craft a communication plan that included a contest where congregations could win a professionally-produced video about the history of their church and its building. They also created a fully-integrated conference display that LCEF salespeople can use to promote products at conferences, aided by contests and bibelots for conferencegoers.

Nine other schools from the Concordia University system participated in the event and were awarded cash prizes ranging from $5,000 for first place to $750 for participation.

Concordia students who participated in the competition include: David Geidel, sophomore, Hesston, KS; Curtis Byal, junior, Louisville, KY; Jeremy Rodriguez, senior, Kansas City, MO; Emma Jacoby, junior, Lincoln, NE.

Concordia University, Nebraska, founded in 1894, is a fully accredited, coeducational university located in Seward, Nebraska, that currently serves more than 2,600 students. Concordia offers more than 100 undergraduate, graduate and professional programs in an excellent academic and Christ-centered community that equips men and women for lives of learning, service and leadership in the church and world. For more information, visit cune.edu.