AMA Lincoln to Present on Compelling Written Word for Digital Platforms

Join the Lincoln Chapter of the American Marketing Association (AMA Lincoln; www.amalincoln.org) on Friday, November 16 from 12 to 3 p.m. at the University of Nebraska – Lincoln’s College of Journalism for Write This, Not That: Compelling Written Word for All Digital Platforms. This presentation will cover the six most common mistakes marketers make when starting a digital content project, how to create a master checklist to use across all digital channels to ensure your content never loses your brand’s voice, and more.

Presenter Linsey Knerl is a journalist and freelance branded content writer with 11 years’ experience writing for brands such as Walmart, Hertz, USA Today, Trivago, and GoDaddy. Past speaking engagements include SXSW, FinCon, ASJA NYC, and Grow Nebraska’s MarkeTech.

Writing branded content for the digital age goes far beyond just capturing voice. Learn how to optimize your written message for each of the major digital platforms, including social media, blogs, and email. To register for Write This, Not That, visit www.amalincoln.org.

AMA Lincoln serves as the resource for area marketers to learn, grow, and connect through opportunities that promote marketing excellence. They offer education and networking events for seasoned marketing veterans to recent college graduates. From high-level strategic planning, to marketing fundamentals, the nationally recognized chapter can enhance your career.