Speedway Motors Unveils Rebrand with New Look and “What Moves You” Campaign

Speedway Motors (SpeedwayMotors.com/featured/whatmovesyou), known for its dedication to serving auto enthusiasts, is celebrating the success of the Lincoln-based company and looking ahead to the future by unveiling a new look and announcing the What Moves You campaign.

Speedway Motors, founded in 1952 by Joyce and Bill “Speedy” Smith, provides hot rod and racing parts to customers not only in the Midwest, but worldwide. The company prides itself on helping those passionate about racing and restoring with affordable prices, expert advice, and hassle-free service. Speedway Motors employs over 400 people in their 500,000-square-foot facility in Lincoln.

“The What Moves You campaign, will give our customers, followers, and community a chance to share their stories on what they are passionate about, for a chance to win a $300 cash prize,” said Betsy Grindlay, director of marketing. Why $300? Joyce Smith gave Speedy Smith a $300 loan to start Speedway Motors in 1952.

“We want to help others realize their dreams, just like Joyce helped Bill 67 years ago. Whether that’s the pride of sharing your passion with the next generation, making your community a better place or building your own business, we want to hear what moves you.” adds Grindlay.

For more information about the brand update and to submit a story for the What Moves You campaign, visit SpeedwayMotors.com/featured/whatmovesyou. You can also talk to the experts at Speedway Motors by calling (800) 979-0122 between 7 a.m. and 10 p.m. everyday.