Maly Marketing Acquires Optix Digital Media

Maly Marketing, (malymarketing.com) a Lincoln-based advertising agency, has acquired Optix Digital Media. According to Maly Marketing Founder Steve Maly, this acquisition was made to serve clients better.

“Ultimately, it came down to an increasing need that we kept running into,” said Steve. “With the rise of digital media, and the primacy of video in that ecosystem, our clients needed a streamlined, cost-effective way to incorporate video into their marketing plans.”

The acquisition is seen as a win-win. Optix Principal Jameon Rush noted that this arrangement allows him and the rest of their video team to just focus on producing high-impact video for clients. The rest of the Maly Marketing team has noticed the difference as well.

“Bringing these talented people in-house has really allowed their company to turn around video projects that much quicker, especially with client requests,” said Creative Director Griffin Gale.

It’s even had an impact on the business development side as Kurt Hesser, director of business development, is able to get quotes and bids to clients faster and with more certainty on the numbers.

Maly Marketing is a strategy-focused, full-service marketing and advertising agency that works with clients throughout Nebraska and the Midwest. To learn more, visit malymarketing.com or call (402) 875-6228.