BBB Offers Tips for Businesses to Spread Positivity in Times of Crisis

With the health crisis constantly changing and stress levels at an all-time high, the Better Business Bureau (BBB; www.bbb.org) is offering tips for how your business can spread positivity. Most businesses do have the resources available and the means to take action to affect the Lincoln community.

Following are some tips and guidance from BBB to help you elevate the emotional wellness of your client base, employees, and community:

• Highlight the “bright spots” happening within your business and in your community
• Share heartwarming stories about staff or community members
• Show the efforts your business is taking to help the community
• Take to social media to show the more “human side” of your business by recognizing outstanding employees
• Spread some joy by sharing the behind-the-scenes of your company’s or organization’s daily workings in a fun way

The BBB reminds us that there won’t always be an international crisis or natural disaster affecting our community, but there is always the opportunity to react with empathy and offer help. When your business shows that it cares and is committed to the community, the members of our community will return the kindness.

For more information on the Better Business Bureau’s tips and resources during these trying times, visit www.bbb.org/smallbusiness.