True North Technologies Brings on Jen Potters as Chief Operations Officer

True North Technologies (www.go-tnt.com), a Lincoln-based business launched by Renee Sobotka, recently brought Jen Potters onto the team as chief operations officer. Jen is ecstatic to return to her roots of strategic digital marketing for small- to medium-sized businesses.

Jen, a Nebraska native from North Platte and UNL alumni, has held several positions throughout her career in leadership, business-to-business sales, and project management. After graduating, Jen started
her career by joining Enterprise Rent-A-Car in their manager trainee program. She quickly advanced and was promoted to an assistant manager and later branch manager of many locations throughout Lincoln. At Enterprise, Jen gained the skills necessary to grow her branches through marketing efforts to local body shops, dealerships, insurance agencies, and other corporate renters. After Enterprise, Jen worked for several years for two different marketing companies as an outside sales representative. She helped many businesses develop digital marketing strategies dedicated to advancing their business’s growth and customer base. In 2017, Jen began working as a sales representative for Infogressive, a cybersecurity company located in Lincoln. Her focus was to build and nurture the north west territory of over 13 states. In 2019, Jen advanced her career beyond sales by eagerly accepting a position as a project manager for Toast Inc. in Omaha. This career shift increased her knowledge and experience in internal workflows and the importance of operational organization and its impact on a company’s growth and customer experience.

True North Technologies makes technology simple with website and mobile app development, Search Engine Optimization (SEO), branding, and social media marketing. Learn more online at www.go-tnt.com or call (402) 420-5101.