Get Your 2018 Business Plan on One Sheet of Paper
Football season’s here and business owners are asking themselves two questions: What’s Coach Riley’s strategy for a winning Husker season, and what’s my strategy for a profitable 2018?
Good news: You don’t need the Huskers’ thick playbook to get everything you want from your business next year. You need one sheet of paper, the Vision/Traction Organizer (V/TO).
The V/TO streamlines business planning so you can create a single compelling vision for your company and get everyone rowing in the same direction. With it you define who you are. What you do. Where you’re going. And how you’re going to get there with your marketing strategy, and your three-year, one-year, and quarterly plans. All on one sheet of paper.
Companies like yours don’t lack vision. Often there’s too much vision. If I asked 10 employees where their company’s going and how it’s going to get there, I’d get 10 different answers. (Ask 10 Husker fans about football strategy and you’d get 10 different answers as well!)
With the V/TO you and your leadership team will discover together the answers to just eight questions that give your leaders a complete vision and plan to take to your people—all on one page. The first three questions are:
Core Values: What defines great people at our company? In other words, who are we?
Core Focus: What do we do better than anyone else? Let’s focus on that and avoid getting distracted by shiny stuff.
Lincoln company Bulu Box sold its profitable Bulu Marketplace division and focused everything on a business with even greater growth potential: Fulfilling subscription boxes for other companies. The deciding factor: Fulfillment fit its Core Focus; Bulu Marketplace didn’t.
10-Year Target: Where are we going? What’s the one inspirational goal toward which we’re aiming every employee’s energy?
Bulu Box’s 10-Year Target clearly shows the owners’ ambitious vision: Ship 250 million subscription boxes by 2026.
I’ll have the remaining five questions for you here next month. If you can’t wait, go to gear80.co/VTO to download the V/TO tool.
Vision/Traction Organizer is part of the Entrepreneurial Operating System: A complete, proven system with simple tools that help you get three things we call vision, traction, and healthy.
- Vision: Get leaders 100% on the same page with where you’re going and how to get there.
- Traction: Work with leaders on discipline and accountability, to execute the vision.
- Healthy: Build a healthy and cohesive Leadership Team.
From there, as goes your leadership team, so goes the rest of your organization. Your entire organization gets crystal-clear on your vision; much more disciplined and accountable in executing your vision; gains consistent traction; and moves forward shoulder to shoulder together as a healthy, functional, cohesive team.
Text or call me at (402) 202-2820 if any of this resonates with you. I’d love to show you and your leadership team how to get vision, traction, and healthy right away.
