The Downtown Lincoln Association (DLA), in partnership with Chocolate Cake Communication Design of Lincoln, has been awarded the 2011 American Package Design Award by Graphic Design USA (GDUSA) for the design of their downtown Lincoln GoTo Guide.
The GoTo Guides include nearly 400 downtown dining, shopping and retail businesses and conveniently fold into the size of a credit card. They exhibit unique hand-drawn icons and caption text, as well as a beautifully drawn downtown skyline and artwork on the front and back covers. In addition, DLA included a listing of annual festivals, events and athletics to showcase the activities that our vibrant downtown has to offer. The guides are on display and available to Lincoln visitors at more than 125 downtown businesses.
The award symbolizes a culmination of over six months of work on the planning, designing and packaging of the guides. Out of 1,500 applicants, DLA and Chocolate Cake were two of less than 150 firms and organizations that were recognized with Award Certificates of Excellence from GDUSA, a monthly business-to-business magazine that has been published by Kaye Publishing Corporation for the last 40 years. The magazine highlights some of the latest news, trends and ideas in the design field and is read by graphic designers and creative professionals at design firms, corporations, ad agencies and publishers across the country.
Contact Stefanie Warner at swarner@downtownlincoln.org to request GoTo Guides to display and distribute at your downtown business.
Recent and ongoing developments spotlight the reoccurring vitality of downtown Lincoln:
Construction
Last month resulted in a large amount of building improvements and alterations, leading to an investment of $71,700 in downtown construction projects. This includes $20,500 worth of retail enhancements, $50,000 worth of residential enhancements and $1,200 worth of office improvements.
Restaurant & Retail News
Red Mango Opens at 14th & P Street: Red Mango opened its doors in January and began serving a unique selection of frozen yogurt flavors and toppings. Patrons can choose from original, pomegranate, vanilla, dark chocolate, pumpkin and tooty-fruity flavors of low-fat frozen yogurt. Chewy, crunchy, chocolatey, salty and fruity extras from the toppings bar complete the tasty treat. Frozen yogurt can be enjoyed in cups by the ounce, or slurped through a straw as a smoothie or shake. Stop by the new downtown Red Mango today to try a healthy frozen yogurt indulgence of your own creation!
Personnel News
DLA Announces Newest Addition to the Marketing Team: In January, DLA welcomed Matt Hames to the marketing team as Public Relations Intern. Matt maintains relationships with current downtown businesses and acts as community liaison in welcoming new businesses to the area. He also is involved with the development of news releases, website content, social media updates and assisting in special projects. Matt is an Omaha native and is a senior at UNL. He will graduate with degrees in sociology and advertising in May 2011. He previously wrote for the Daily Nebraskan’s Art & Entertainment section and TheCelebrityCafe.com.
by Terry Uland, President
Downtown Lincoln Association
www.downtownlincoln.org
402-434-6900
Downtown is the city’s hub for government, education, finance, professional services, entertainment, dining, nightlife, art and culture, and specialty retail. Living in downtown Lincoln is increasingly popular – the city’s core has become a thriving residential center for urban dwellers. Whatever your interests may be, downtown Lincoln has something for everyone. Put downtown Lincoln on YOUR “to do” list today.
Founded in 1967, the Downtown Lincoln Association provides services and champions initiatives for maintaining and enhancing our vibrant downtown. Our vision is to create an energetic downtown environment where we live, learn, work, invest and play. DLA has evolved into a multi-faceted organization supporting a wide range of programs and activities including maintenance, economic development and advocacy. For a complete listing of downtown businesses, events and residences visit downtownlincoln.org. ‘Like’ us on Facebook at facebook.com/downtownlincoln.