THREADS’ style can be best described as a lifestyle outdoor store, carrying brands like The North Face, Patagonia, Teva and more. “It is really important for us to support environmentally friendly brands,” says owner Jane Stricker.
Being located downtown, they also sell business attire. “We have a bit of everything here and it is all amazing quality,” explains Stricker. “There is no specific age group we target, we get customers from all ages who can find something here.”
With a background in fashion, Jane uses her style preferences to curate the store’s offerings. As a result, she has a massive influence on the street wear in Downtown Lincoln. She explains, “At THREADS, we love the statement piece; for us to order something, we have to be wowed.”
THREADS has been a staple in Downtown Lincoln for a very long time, not just as a business but as an active participant in the community. It gives back through shoe drives, food drives and massive clothing donations.
“It is important for us to be active in our community; we take great pride in being located in Lincoln,” says Stricker. THREADS has clarified that its commitment to the city goes beyond fashion.
This year, THREADS – Footloose and Fancy celebrates a remarkable milestone: their 50th anniversary.
Achieving this is no small accomplishment for any business. “It gives me goosebumps,” says Stricker, “and it’s a little hard to talk about. It seems like it started so long ago, but I have done this for so long now that it makes sense. I’m really, really proud. It’s taken a lot of hard work from everyone involved.”
Through years of hard work and perseverance, the company celebrates an amazing 50 years. As THREADS continues to evolve, one thing is sure: the future looks bright for one of Lincoln’s most stylish and beloved businesses.