Dear Readers,
In today’s competitive business world, being seen as an expert in your field isn’t just a nice bonus, it’s essential for growth and profitability. Customers and clients are more likely to trust and do business with those they perceive as authorities. But how do you establish that credibility? The answer lies in content marketing.
Content marketing allows you to showcase your knowledge, experience, and unique value in a way that resonates with your audience. Rather than simply advertising your services, you educate and inform, positioning yourself as a go-to resource. This builds trust, fosters loyalty, and ultimately leads to higher-value relationships and greater profits. Clicks may generate traffic, but they don’t build credibility, loyalty, or long-term success. While online traffic plays a role in brand visibility, it doesn’t guarantee trust or meaningful engagement. A high number of clicks might capture attention, but without authority and reputation, they rarely translate into lasting customer relationships or increased profitability.
If you think advertising is just about getting clicks or QR code scans, think again. Limiting your strategy to only digital interactions could mean missing out on countless real-world opportunities. Did you know that in the 45 plus age category, that only 6% use QR Codes? TikTok brain and AI haven’t taken over the minds of these people just yet, and it is this exact demographic that has the highest net worth and the greatest disposable incomes.
Would you stop lettering your company vehicles? Take down your business signage? Skip networking events? Stop all brand-building efforts just because they don’t produce an immediate “click”? Of course not! So why would you reduce your advertising presence to QR codes, online ads, and investing all of your marketing dollars with BIG TECH? The truth is, people don’t always act immediately. They store brand names in their minds for when the need actually arises. Not everyone needs new tires today, but when they do, they’ll remember the company they’ve seen consistently. Families searching for senior care may make that decision only once in a lifetime. Major business transactions, partnerships, and investments happen over time, not in an instant.
One of the most effective ways to leverage content marketing is through strategic media placement. Being featured in respected business publications, writing thought leadership articles, and sharing success stories all contribute to reinforcing your expertise. Unlike fleeting digital ads, well-crafted content has staying power. It gets read, shared, and referenced long after its initial publication.
At Strictly Business, we’ve seen firsthand how consistent visibility leads to real results. One of our clients landed over a million dollars in business from a single customer who found them in Strictly Business. That client didn’t reach out right away, but when the time came, they knew exactly who to call. Another client was searching for a business to purchase and found the perfect match through Strictly Business. Last month a new senior care center added two new residents as a direct result of their ad and interview in Strictly Business. That’s the power of staying top-of-mind. Advertising isn’t just about instant clicks, it’s about making meaningful, lasting connections.
Bottom Line: If you want to build lasting credibility, attract high-value clients, and increase profitability, content marketing in print, online and on social media is the key. Strictly Business Magazine has been helping people like you, do exactly that for over 30 years. If you would like to learn more on how all of our client’s get FREE content marketing as part of their ad campaign with us, please give me call.
Warm Regards,
Paige Zutavern
President