Dear Readers,
As we embrace February and all its charm, or should I say “chill”, it’s a perfect time to reflect on the power of connection—both personal and professional. At Strictly Business, our mission is to help local businesses connect with their audience in ways that are impactful, meaningful and lasting. In today’s fast-paced digital world, it’s easy to overlook the value of a timeless medium: print advertising.
Research continues to reveal the undeniable advantages of print advertising over its digital counterparts. Print offers a tangible, engaging experience that digital ads often struggle to replicate. Studies have shown that people spend more time reading printed materials compared to scrolling through digital ads. Print advertisements are not just seen—they’re felt, held and interacted with, creating a sensory experience that builds trust and credibility.
In fact, research from MarketingSherpa found that 82% of Americans trust print ads when making purchasing decisions, significantly higher than their trust in digital ads. Additionally, print ads are less intrusive, allowing readers to engage on their own terms, free from pop-ups and distractions. For businesses aiming to make a memorable impression, print is the medium that resonates.
At Strictly Business, we pride ourselves on the unique power of print. Each month, our pages tell the stories of local businesses, highlight community initiatives and showcase leaders who are shaping our region’s future. These stories don’t just inform; they inspire. And in print, they live on—shared among colleagues, kept on coffee tables and revisited over time.
As we celebrate the month of love, it’s also worth noting that February is a time to nurture relationships. Just as a thoughtful Valentine’s Day card can warm someone’s heart, a well-placed print ad can make your business unforgettable. Building genuine, lasting connections—whether in love or business—requires thought, care, and the willingness to invest in what truly matters.
Speaking of Valentine’s Day, don’t forget to take a moment this month to show appreciation for those you cherish most. Whether it’s a loved one, a friend, or a client, a little kindness goes a long way in strengthening relationships.
Thank you for your continued trust in Strictly Business. We are honored to serve as a platform for connecting our community and showcasing the incredible businesses that make Lincoln and Omaha thrive. Here’s to a February filled with success, connection and a little extra love.
Warm regards,
Paige Zutavern
President, Strictly Business Magazine