The Power of a Press Release
When you open up Strictly Business, you’ll likely flip to a page of our news section as it takes up the majority of the magazine. If you’re a business owner or in a leadership position within your organization and you’re NOT utilizing press releases for when you have an exciting announcement to share, I’m addressing this month’s Letter from the President to you. It’s time to stop missing out on such an easy and effective way to promote your company!
When I say exciting announcement, I mean everything from a milestone anniversary to bringing someone new onto your team. Other great examples of a newsworthy announcement include:
- New website
- Rebranding
- Expansion
- New location
- New community partnership
- Upcoming event/event recap
- Receiving an award or recognition
- Being selected to speak at an event
- Completing a training/workshop
- Introducing a new product or service
- and much more!
If your business or organization did any of these things in the past year, ask yourself what you did to let the community know. These are significant events, and they should be celebrated as such! That’s what a press release helps accomplish. Even if you don’t feel like something is that big of a deal, you can still leverage most of the moves you make to keep your audience captivated.
In my opinion, personnel announcements especially bring value to a company. Not only do they connect faces with company names, they make an employee feel valued. It’s something they can take to friends and family, point to, and say, “Hey, that’s me!” A great example of one of our clients that does a wonderful job of this is Luxury Landscape (shout out to Ken and Jackie!). Whenever they bring on a new crew member, they tell us about it so we can run a press release to welcome them to the team. These are individuals who have probably never been featured in a magazine before, so it’s a really cool opportunity to put them in the limelight. We also often hear from our clients that when they run a press release in Strictly Business, they’ll get texts and calls from their loved ones and colleagues expressing congratulations. I can’t tell you how many parents and grandparents have stopped by the office to pick up extra copies of the magazine.
I know that not every organization has someone on the team to carry out press writing. Many business owners either don’t have the time or they don’t have the skill set. This is why so many businesses appreciate their partnership with us. We help them turn their little things into big things by writing about it and sharing it in our news section—in print and online. Our team touches base with all our clients each month to see if they have anything they could announce. Even if we don’t hear back via email, we do our best to keep up with our clients online and on social media to see if they are posting about anything that could qualify as a newsworthy press release. If needed, our goal is to do as much of the leg work as possible before final approval from the client to make it an easy process on them.
When you partner with Strictly Business, you are partnering with a team that makes it our job to celebrate you and your team. I think that makes us pretty unique as an advertising tool. Our advertisers get a free press release each month as a part of their campaign, and the professional writing is free as well. We publish press releases for our clients in print, online on our website, and on our the major social media channels. This is how we take our client’s marketing dollar as far as it can go.