Lincoln has a compelling story to tell; a story rooted in powerful innovation, strong collaboration and incredible vision. That’s why our team at the Lincoln Chamber of Commerce has been committed to identifying new ways to shine a light on our community, both locally and to a national audience. And today, I am proud to share the recent success of two of our key initiatives.
Recognizing the need to expand our storytelling efforts, in 2022 we launched the BusinessLNK video podcast as a new platform for conversations with the business leaders of Lincoln. And now, nearly 90 episodes later, BusinessLNK has grown into a powerful tool for spotlighting the people and businesses that are shaping our community. We are extremely proud of the evolution of BusinessLNK and were thrilled to learn the podcast earned national recognition earlier this summer with an Excellence in Communications Award from the Association of Chamber of Commerce Executives. This exciting honor reflects the quality of storytelling happening within our local community and we are grateful to see Lincoln stories being celebrated and shared.
While the podcast marked a significant step forward, it also opened the door to even more ambitious efforts. In 2023, the Vitality Lincoln Strategic Plan was launched as a blueprint for the economic growth of our community. One of the key pillars of Vitality Lincoln is to develop a strategy to amplify Lincoln’s story to national audience. This meant it was time to try something new – working with a national public relations agency to proactively pitch stories about the incredible things happening in Lincoln to major media outlets.
Thanks to a strategic partnership with Lancaster County, this campaign is already making an impact. Stories about our community are being included in new media markets—from coverage of the Sandhills Global Youth Complex and plans for a Downtown Lincoln convention center, to upcoming features on Gravel Worlds and more. Earlier this summer, we were excited to unite a delegation from the Lincoln Chamber and our local startup community for a media tour in New York City. This effort resulted in several great features about Lincoln, including an appearance on NASDAQ’s TradeTalks with Jill Malandrino, highlighting why Lincoln is such a dynamic place for entrepreneurs and growing businesses.
These recent successful efforts have resulted in more than just great press; they have also positioned Lincoln as a vibrant destination with a thriving business community to the rest of the country. At its core, storytelling is economic development, helping to recruit travelers, businesses and talent to our community. We are incredibly proud of the strides we are making so far – and the best part is, we are just getting started.
Visit lcoc.com/videopodcast to learn more about the incredible stories of Lincoln.