Play it Again Sports

Whether you need a baseball mitt or just a gym bag, Play it Again Sports is dedicated to making sure every child has a chance to partake in sports. Their affordability is something to admire, as well as their mission for equal opportunity. Going back to school does not have to put a strain in your pockets. At Play It Again Sports, we’re more than just a sporting goods store; we’re a local resource for families, athletes, and sports enthusiasts of all ages. Our mission is to make sports more affordable and accessible by offering quality new and gently used equipment at unbeatable prices. We believe every player deserves a chance to play, without breaking the bank. We buy, sell, and trade a wide variety of sporting goods, including gear for baseball, football, soccer, hockey, golf, fitness, and more. Whether you’re gearing up for a new season or cleaning out the garage, we make it easy to turn in your used equipment for cash or store credit. Please note: Emailed quotes are NOT a guaranteed offer and all items are subject to inspection.  We reserve the right to refuse items based on condition or deviation from provided description. We also offer expert guidance and personalized customer service to help families find the right gear for their needs and budget. Back-to-school means back to sports, and we’re here to help families get ready without overspending. From football cleats to gym bags and fitness accessories, we stock all the essentials for fall sports. Our trade-in program lets families save even more by bringing in last season’s gear for credit toward new equipment. With prices up to 50% less than traditional retail, we’re a one-stop shop for busy families prepping for the school year. What sets Play It Again Sports apart is our commitment to the community and to affordability. We understand the real-world costs of raising active kids and supporting their passions. By offering high-quality used gear alongside new products, we help families stay in the game, at every age, and every level. Plus, we’re locally owned and operated, so shopping with us means supporting a business that reinvests in the community.

Find more information visit (playitagainsports.com) or contact us at (402) 483-7447.

Lincoln Running Company

At Lincoln Running Company, we’ve proudly served the Lincoln community from the same downtown location for the past 49 years. Locally owned and deeply rooted in Nebraska, we’re more than just a running store, we’re a destination for comfort, quality, and personal service. While we are known as a specialty running store, our mission extends far beyond just helping runners. We’re here for everyone, walkers, workers, travelers, teachers, parents, kids, and anyone else looking for supportive, comfortable footwear. Whether you’re training for a marathon or just trying to get through your workday without foot pain, we’re here to help. What makes us different? It’s the personalized service we offer. We take the time to measure, fit, listen, and problem-solve. Everyone who walks through our door is treated equally and valued for each of their individual unique needs. Your comfort, your story, and your goals matter to us, and we work hard to find the perfect shoe for you. We carry a wide range of sizes, from size 1 all the way to a size 16, because we believe everyone deserves shoes that truly fit. No matter your age, activity level, or shoe size, our team is ready to help you find footwear that supports you in your daily life. We like to say our job is to “make feet happy”, but what we really do is make people happy. Our passion lies in helping customers feel better, move better, and live more comfortably. At Lincoln Running Co, we specialize, and we make everyone feel special. That’s been our mission for nearly five decades, and it continues to be at the heart of everything we do. Stop in and see us. We’re here to help you put your best foot forward!

Find more information visit (lincrunningcompany.com) or contact us at (402) 474-4557.

Give Your Child a Voice This School Year with Link to Communication

Back-to-school season isn’t just about pencils and backpacks; it’s also the perfect time to help your child grow strong, confident, and ready to shine in and out of the classroom. At Link to Communication, we support kids’ development through expert Myofunctional and Speech-Language Therapy designed to boost confidence, wellness, and learning.

What is Myofunctional Therapy?
This specialized therapy helps children learn proper breathing, swallowing, and oral function, all of which can improve sleep, speech, feeding, and overall health.

Why Speech Therapy Matters
Clear communication builds confidence. When kids struggle with speech sounds or language, it can impact reading, writing, and even social interactions. Our speech therapy sessions focus on strengthening these foundational skills, setting kids up for success in school and beyond.

At Link to Communication, therapy doesn’t feel like work, it feels like play! Our team uses fun, interactive tools to help children improve speech clarity, strengthen oral muscles, and even enhance performance in activities like sports, music, and public speaking.

Parent Tip: Start Early!
Early support makes a big difference. A quick evaluation can identify if your child could benefit from speech or myofunctional therapy, and early intervention leads to stronger, more confident learners.

Let this school year be the one where your child finds their voice, builds confidence, and unlocks new potential.

Visit the caring experts at Link to Communication, where strong voices begin!

Access Family Medicine

As summer winds down and backpacks gather dust in closets, parents across Lincoln are preparing for the whirlwind of school routines. Enter Access Family Medicine, Lincoln’s first direct primary care (DPC) clinic, designed to put kids, and parents, first, all year long.

Founded by Dr. Todd Johnson, Access Family Medicine delivers membership-based full-service family care that eliminates copays, offers same- or next-day appointments, and guarantees 30‑minute visits, precisely what families crave during back-to-school crunch time there’s no better way to get ahead of those required school and sports physicals than by walking into a clinic that prioritizes you.

But convenience isn’t everything. Access Family Medicine houses an on-site pharmacy, meaning parents no longer juggle pharmacy lines while picking up school supplies Generic medications and lab work are offered at wholesale prices, keeping healthcare affordable even on a teacher’s paycheck.

What truly sets Access apart is its focus on relationships. Each member can call or text their provider directly, no gatekeeping, no automated systems During a hectic school year, this accessibility means immediate care for sudden fevers, seasonal allergies, or that unexpected playground scrape, without the hassle of urgent-care clinics or ER trips.

Plus, the 30-minute visits guarantee real conversations with providers, so families can address everything in one visit, vaccines, chronic conditions, mental health check-ins, rather than fragmented appointments.

Looking ahead, Access Family Medicine offers continuous care all year: sports physicals in summer, wellness checkups in fall, flu vaccines, allergy management, mental health guidance, and chronic‑illness monitoring during winter and spring semesters, all streamlined through a trusted provider who knows your family.

For Lincoln families ready to enter the school year confidently, Access Family Medicine is more than a clinic; it’s a care partner, combining personalized attention, cost transparency, and genuinely accessible healthcare.