In today’s competitive market for businesses, breaking through the noise of an oversaturated market is important for business success. Local and small businesses can be overshadowed and forgotten about when it’s time to make consumer decis¬ions. If it is for you or your business, consumer decisions are made in a split-second, stemming from past interactions and impressions.
Many businesses in Lincoln are committed to providing specialized products and services to help other companies stand out from the rest. When companies team up—whether through partnerships, collaborations, or networking—they can combine strengths, reach new customers, and solve problems more effectively. Instead of competing on everything, working together can lead to better ideas, lower costs, and stronger results. Collaboration also helps businesses stay flexible and adapt to changes in the market more easily. In today’s fast-moving world, those who work well with others often grow faster and go further.
Whether it’s providing help with signage or sharing networking strategies, many businesses are committed to supporting and helping other companies thrive in Nebraskan communities. Strictly Business is here to highlight companies in Lincoln and we are proud to share these companies and resources to help your business flourish.
Sign Pro: Making Your Business Visible
Being visible is crucial to building brand and company awareness. Serving the Lincoln area for over 30 years, Sign Pro (signprolincoln.com) does a wide variety of signs and graphics. From large scale building signage to smaller signs, Sign Pro wants businesses to be particularly noticeable in crucial consumer decision-making moments. They can help you stand out from the competition. Using creativity and a team of experts, simple ideas or logos can be turned into trade show signs to show the public what you’re all about or a large advertisement spread down a 20-foot trailer.
Sign Pro can help small businesses get their name out there with car magnets, yard signs, banners or store front graphics. They specialize in vehicle lettering for numerous types of automobiles including trucks, vans, and sedans and even big trailers. This helps potential consumers recognize the brand and company, which is the first step to influencing buying decisions. Consistent signage and visuals helps consumers combine moments of impact or interaction into a whole brand impression.
Payworks: What Your Payroll Partner Should Deliver
Payworks (payworksllc.com) is a payroll and bookkeeping company that is local to Lincoln and women-owned. They offer a variety of financial services to companies. Payworks encourages business owners to focus on improving their business and expanding their reach to new audiences by taking the stress and work out of payroll, taxes and complexities of running a business. Since Payworks has been around for 20 years, they have seen the evolution of software and programs made to help businesses and have evolved right alongside them. Over the years, Payworks and employees have learned the best practices and implement them in every service they provide to a client. They use the most in-date programs and strategies of bookkeeping to benefit the client as much as they can.
With professional bookkeeping services, owners can watch and track the growth of their business. Payworks makes having an accurate report of profits and expenses and understanding your business’s financial health as easy as can be.
Payworks isn’t just here to help the owner focus on growing their business, but it also here for the employees. With an employee portal, individuals can see paystubs, W-2s and other important information; easy access to financial information gives employees peace of mind and shifts their attention to doing the best work they can for the company.
SP Group: The Smart Business Move
There are three key reasons your business should work with a CPA firm like SP Group P.C. (spgrouppc.com) First, CPA firms provide the crucial factor of smarter financial planning and reporting. A CPA firm doesn’t just crunch numbers—they help you see the big picture. With strategic planning and financial reporting services, you gain valuable insights into your business’s performance. From budgeting to forecasting, a CPA’s guidance helps you make informed decisions and plan for sustainable growth.
Second off, SP Group feels strongly that a CPA firm should be able to provide reliable support of day-to-day operations to their business clients. Managing payroll, bookkeeping, and accounting in-house can be time consuming and risky if done incorrectly. A CPA firm streamlines your financial operations, ensuring compliance and accuracy. With professional bookkeeping and payroll services, you’ll stay organized, up to date, and ready for whatever comes next.
Lastly, SP Group can guide you through complex business changes. Mergers, acquisitions, and property investments require specialized knowledge. CPA firms offer expert assistance with business transitions and advanced strategies like cost segregation for residential and commercial properties. They also offer audit insurance to give you peace of mind during tax reviews or audits.
Partner with Us
SP Group P.C. provides comprehensive business support services, including planning, accounting, financial reporting, and more. Our team of experienced CPAs can help you manage today’s needs while preparing for tomorrow’s success. Contact us today to schedule an appointment and discover how our expertise can help your business grow with confidence.
Lincoln Chamber of Commerce: Advocate for the Betterment of Businesses
The Lincoln Chamber of Commerce plays a vital role in advancing the business landscape of Lincoln, uniting professionals and community leaders to help shape the future of the community. As the leading business organization in Lincoln, the Chamber supports a diverse range of members, fostering collaboration, advocating for business-friendly policies and promoting long-term economic growth.
With more than 100 programs and events held annually, Chamber members gain valuable opportunities to connect, share ideas and develop professionally. The Chamber also serves as a strong advocate for the business community at the local, state and federal levels, working to ensure that policies and initiatives support a thriving economic climate.
Whether you’re looking to expand your professional network, stay informed on issues impacting the Lincoln business community or become more engaged in shaping the future of your community, join the Lincoln Chamber of Commerce today. Visit LCOC.com to be a part of Lincoln’s thriving business community.
Leadership Harbor: Best Boss for the Best Business
Being a good leader and owner is essential to having a successful business and being a well-rounded leader is sometimes hard. Leadership Harbor (leadershipharbor.com) is a training and coaching company devoted to the empowerment of individuals and teams to create meaningful connections and influence others positively. Leadership Harbor has certified coaches who specialize is specific types of leadership.
There is a lot that goes into being a positive and effective business leader/owner and the coaches are there to help. Proper and clear communication is important to success and positive relationships in workplaces. Understanding how to communicate with different people and empower teams with your communication can help businesses succeed and create a stronger work team.
Along with teaching meaningful and clear communication, Leadership Harbor also offers a variety of classes to expand your expertise in sales and customer service. They values looking at individual traits and using them as an advantage and working on combating weaknesses and turning even those into a strength. Drawing from diverse lived experiences, let Leadership Harbor make you into a better leader who can create more success and foster meaningful relationships.
Cruise & Associates: Let’s Get to Know Your Finances
Financial management, payroll, taxes and bookkeeping can be daunting for business owners and no one knows that better than Cruise & Associates (cruise-associates.com). Providing help in all of these fields, Cruise & Associates has been taking care of clients for over 30 years in different cities across Nebraska. With the trust of their clients, they offer business, personal, and advisory services to help manage finances. They take time to learn about your business and take the work out of bookkeeping and payroll so you can focus on spending more time in your business or with your family.
They are a reliable resource to help business owners understand their finances and potential opportunities or threats to their financial health. Every business and person is different so with Cruise & Associates, you can pick and choose which services you need for your business, ranging from software consulting, payroll, tax planning, and customized solutions. Also offering advisory services, they can help you better understand the financial side of your business, not to mention help you to start up a business, buying an already existing business or selling one and the complexities that go along with each of these.
Cruise & Associates aims to educate business owners and other clients to understand their finances. With the help of accountants and bookkeepers, they explain finances and opportunities to clients and the public with plain English and not in accountantese using personalized services as well as informative articles on Cruise & Associates’ website covering business trends, how to save money, and plan for success.
Greenleaf Commercial Real Estate: Where Business Finds Its Space
Helping businesses grow by delivering straightforward, full-service commercial real estate solutions, Greenleaf Commercial Real Estate (greenleafcommercial.com) succeeds when you succeed. Their goals are your goals and aim to create a space where your business can flourish. They know the space your business operates in affects how it operates. Since 1973, Greenleaf takes time to understand your business goals and matches you with a space that fits both your function and your future. Providing top-notch service from the get-go, our experienced team will guide you through every step — from acquisition to contract negotiation to maximizing your return.
Education and awareness drives our work. With articles written in-house by directors and Greenleaf leaders, they take education and awareness in their own hands. Greenleaf keeps their clients and the public informed on market trends, risks, and growth opportunities.
Coupled with educating clients and the public, Greenleaf Commercial Real Estate also takes charge with educating themselves. They don’t just talk the talk, with a full-time market analyst; they become the foremost experts in local market trends and expertise. They use a robust and collaborative database to track over 10,000 commercial properties; they stay ahead of the curve. They track lease and sales comparison through platforms like Costar, Loopnet, and MRCIE, and monitor property ownership in Lancaster County. Market reports are available by request on their website covering the past six years.
Real estate decisions impact your bottom line — from productivity and talent access to long-term financial commitments. Greenleaf Commercial Real Estate helps you make those decisions with clarity and confidence.
Find your business’s home with Greenleaf Commercial Real Estate.
Growing a Successful Business
Growing your business in a strong market is important for long-term success. When the economy is doing well, a person’s spending power increases and there’s an influx in potential customers. Your business has a chance to improve your products and work with and learn from other businesses. If you grow during this time of economic success and vitality, you can get ahead of your competition, make your brand more well-known, and build a solid base for the future when the economy has rises and falls. Instead of just getting by, growing in a good market helps your business become stronger and more flexible.
Strictly Business is where business growth begins.
We’re proud to be the trusted resource for professionals seeking the tools, connections, and stories the fuel success. For over 30 years, we’ve built our magazine by promoting brands, sharing business stories, and forming lasting partnerships¬—and we’d love to partner with you next.
We offer both print advertising and dynamic digital opportunities designed to elevate your visibility and drive meaningful engagement. In today’s noisy marketplace, where content is everywhere, a clear and consistent brand message has never been more important. Consumers need to recognize you, trust you, and think of you when they are ready to buy.
That’s where we come in.
With strategic content marketing, strong community alignment, and proven results, partnering with Strictly Business means putting your business in front of the right audience. Some of our clients have been with us for over 20 years because they’ve seen how we help them grow.
Like the companies featured here, your goals are our goals: build trust, raise awareness, and drive success.
Let us help connect you with other businesses and amplify your message through our trusted mix of print and digital platforms.