There are approximately 105,516 Veterans residing in Nebraska, making up about 7.2% of the state’s population. Across the state, local businesses are stepping up with special deals and community events to honor their service. From restaurants offering free meals and discounts to retailers hosting veteran appreciation sales, businesses are finding meaningful ways to recognize those who have served. Nebraska also has a growing number of Veteran-owned businesses who are giving back to their community this year through sponsoring events, volunteering or partnering with local organizations that support veterans and their families. These efforts not only celebrate Veterans but also strengthen the connection between local businesses and the communities they serve, highlighting the important role Veterans have both in professional and in everyday life across Nebraska.
As Veterans Day approaches, it’s a chance to honor the courage and sacrifice of those who served—both the ones who never came home and those who returned forever shaped by their experiences. At Strictly Business, we believe it’s important to celebrate not only the fallen but also the Veterans who continue to strengthen our communities as business owners, neighbors and leaders. We encourage our readers to show appreciation, support veteran-owned businesses and recognize the heroes among us. This Veterans Day, let’s make it a point to stand behind the local businesses that proudly support our veterans. Join us in celebrating and supporting Veterans!

Veteran-owned businesses bring a powerful combo of discipline, leadership and integrity to the marketplace. Rooted in the values of service and accountability, these entrepreneurs lead with purpose and a motivated mindset that inspires confidence among clients, employees, and partners alike. Their military experience equips them with exceptional organizational skills, strategic thinking, and the ability to adapt quickly under pressure, qualities that translate directly into strong business performance and dependable service. Beyond operational excellence, veteran business owners embody a deep sense of commitment to community and country. They approach each challenge with resilience and resourcefulness, turning obstacles into opportunities.
Consumers are also drawn to the authenticity and reliability that come with the veteran-owned title, often showing strong brand loyalty to companies that reflect those ideals. Additionally, many veteran entrepreneurs use their platforms to mentor others, foster teamwork, and build inclusive workplaces that value dedication and respect. With access to specialized certifications such as the Veteran-Owned Small Business (VOSB) and Service-Disabled Veteran-Owned Small Business (SDVOSB) programs, these businesses can also compete for government contracts and growth opportunities that strengthen local economies. In every industry, veteran-owned companies stand as a testament to the lasting impact of service… leading with honor, operating with excellence, and continuing to make a difference long after their time in uniform.
