The Better Business Bureau (BBB) (bbb.org) has opened the application portal for its 2026 BBB Torch Awards for Ethics and Spark Awards, inviting businesses, nonprofits and leaders across the region to be recognized for outstanding ethical leadership.
The Torch Awards for Ethics represent the BBB’s most prestigious accolade, honoring organizations that demonstrate an exceptional commitment to integrity and trust in the marketplace. Open to all businesses and nonprofits regardless of BBB Accreditation status, applicants must operate in good standing and reflect a genuine dedication to ethical practices. There is no cost to apply, making the program accessible to organizations of all sizes. In each of the past two years, at least two local Torch Award recipients have gone on to earn International BBB Torch Awards for Ethics — a testament to the caliber of honorees emerging from the region.
The companion Spark Awards recognize individual business and nonprofit leaders who embody the Three C’s of Trust: Character, Culture, and Community. Earning a BBB Torch or Spark Award reinforces consumer confidence, organizational reputation, and signals to customers that ethics are central to how a business operates.
The application deadline for both awards is April 30. Businesses, nonprofits and community members can apply or submit a nomination at bbb.org/mwptorch or bbb.org/mwpspark. Don’t miss the opportunity to showcase your organization’s commitment to ethics — apply or nominate a deserving business or leader today. For applications and nominations, please visit bbb.org/mwptorch or bbb.org/mwpnomination.