BNI Announces New Chapters in Lincoln

If you are looking to form more quality business relationships, BNI® Heartland (bniheartland.com) has new chapters forming in Lincoln and Omaha areas. Do you believe that the people who know, like, and trust you will provide enough referrals for your business? This is a myth! Do the math: most people know about 250 people, with about a quarter of that being close friends and family. If half of those closest to you gave you one referral a week, you would have over 30 a week. Is this happening?

Often, the referrals from those close to us are looking for a “friends and family discount.” They don’t understand that sometimes, costs don’t allow businesses to offer much of a discount or that business can’t afford to lose money hoping for “good exposure.”

To receive consistent referrals, you must establish a business relationship. One of BNI’s core values is accountability. This allows members to use the structure of BNI to help build strong business relationships. Matched with the information you provide them, your group knows who exactly what you’re looking for and can help you get those referrals.

Don’t count on those closest to you to provide referrals. Look to your established business relationships. They are the ones who will understand and put in the effort to help. Please contact BNI if you are interested in this opportunity.

BNI® Heartland is the world’s leading referral organization, with over 250,000 members in 70+ countries. Their members generate word-of-mouth business for each other through structured, results-driven groups around the world. In 2018 alone, BNI members generated over $15 billion (USD) in revenue for member-businesses. To join, email info@bniheartland.com or visit bniheartland.com.