Lincoln Running Co. (lincrunningcompany.com) is celebrating a major milestone in 2026… 50 years of serving the Lincoln community from the same location, under the same family ownership, and with the same mission that started it all. Founded in 1976 and locally owned and operated by the Rogers family, Lincoln Running Co. has spent five decades helping people of all ages find the right shoes and gear to stay active, healthy, and moving.
More than a specialty retail shop, Lincoln Running Co. has built its reputation on expertise, personal service, and genuine care for every customer who walks through the door. Inside the store, customers find running and walking shoes, jackets, tights, socks, and recovery tools, not just products, but essential pieces of a personal wellness toolbox. A properly fitted shoe supports healthy movement, reduces strain, and helps prevent injury, making activity more comfortable and sustainable for kids, families, and athletes alike.
The store’s team is made up of compassionate runners of all experience levels, mirroring the diversity of their customers. From first-time 5K participants to seasoned marathoners, every customer receives the same attention and guidance. With deep roots in the community and long-standing relationships with local medical professionals, Lincoln Running Co. has become a trusted resource for injury prevention, training support, and education.
Recognized as one of the Top 50 Best Running Stores in America for the third time, Lincoln Running Co. remains most proud of the relationships built with its customers over the past 50 years.
To learn more, visit (lincrunningcompany.com) or stop in to celebrate this milestone year.