Madonna Wellness Club (wellnessclub.madonna.org) is celebrating its 20th anniversary this January, marking two decades of helping Lincoln residents pursue healthier, stronger, more balanced lives. Originally opened on January 31, 2006, as Madonna ProActive, the facility was the first medically based fitness center in the community, offering a unique mission and approach that prioritized whole-person wellness over traditional gym models.
From day one, Madonna’s focus has been on creating a welcoming environment for individuals of all abilities and fitness levels. This commitment continues today under the name Madonna Wellness Club, where staff pride themselves on supporting members in all aspects of health, including fitness, strength, mobility, recovery, and overall well-being.
Throughout January 2026, Madonna Wellness Club will host special anniversary events, challenges, promotions, and giveaways open to both current and new members. Prizes include a free three-month membership, a three-pack of one-hour massages, personal training sessions, nutrition coaching, and more.
To learn more or join the celebration, visit wellnessclub.madonna.org, call (402) 420-0000, or email wellnessclub@madonna.org.