Since 1892, Lutheran Family Services (LFS, onelfs.org / lfsneb.org) has served children and families across Nebraska. What began as a small orphanage has grown to provide dozens of programs serving thousands of people each year. As LFS celebrates 130 years of public service, they have announced a new name and a new look.
“We are excited to announce that Lutheran Family Services of Nebraska is now Lutheran Family Services,” said Chris Tonniges, president and CEO of LFS. “Dropping the ‘of Nebraska’ may seem like a small change, but it prepares us for where we are now, and where we want to be in the future.”
The new LFS brand features a crossroads logo and a vibrant purple and orange design.
“Our logo includes imagery of a Christian fish and interwoven paths crossing to form a blanket of community support,” said Tonniges. “The purple represents every individual’s innate human value, and the orange signifies us serving as lights in our communities.”
LFS has 19 locations across Nebraska and into Iowa and Kansas, providing 46 services and programs that support individual, family, and community needs.
“We have been serving in Nebraska for 130 years, but as we’ve grown beyond Nebraska’s borders, we needed a name to match the impact we already have,” said Tonniges. “Our tagline, ‘for the well-being of all people,’ highlights how we care for all people in the communities we are called to serve.”
For more information on Lutheran Family Services, visit the LFS website at onelfs.org or lfsneb.org.