Aradius Group Welcomes New Senior Sales & Marketing Executive Jeff Bowden

Aradius Group (www.aradiusgroup.com) is pleased to announce its recent hire of Jeff Bowden as Senior Sales & Marketing Executive. Within his role, he will be identifying, developing and growing sales channels through integrated strategies. He’ll also assist existing sales and marketing personnel in the development of strategies and additional growth. “I am thrilled to be joining Aradius Group,” Bowden states. “I am excited about working with a talented team to construct and execute quality marketing and direct response programs for our clients and prospects. Many direct marketing service organizations talk a good game when it comes to full service, strategy and integration. It was very clear to me that in forming Aradius Group, executive management’s commitment to their client’s current and future needs was not just talk.”

With a career spanning over 20 years, Jeff has developed a strong collaborative approach to campaign management that harnesses internal creative production and outside strategic partnerships. He has successfully produced customer-donor acquisition, regular appeal cultivation, retention, sustainer, affiliate, major and legacy, membership, and lapsed reactivation campaigns. In addition, Jeff has led non-profit fundraising strategy, integrating a multi-channel approach that has improved conversion-retention rates and stewardship, creating and engaging higher lifetime value customers-donors.

For more information about Aradius Group visit www.aradiusgroup.com.