Nebraska Hearing Center (NHC) enriches people’s lives through better hearing. We have been serving Lincoln and the surrounding areas for over 30 years, and pride ourselves in providing top-notch customer service with cutting-edge technology and expert service. Audiologist Leslie Frank, MS, CC-A is the owner of Nebraska Hearing Center—“Where Better Hearing Begins!”
What do you like about doing business in Lincoln?
Lincoln is a great place to do business because we have the opportunity to really get to know our clients. While working closely with our clients, we establish a relationship and get to know all about them – their work, families, hobbies, etc. Lincoln is large enough, but you still have the small town atmosphere.
What kind of community organizations/groups are you involved with?
Nebraska Hearing Center works with the Lions and Sertoma Clubs in assisting those who need aids.
What do you think makes you different from other companies similar to yours?
We put a face behind our name. All of the testing and consulting services are done by myself, an audiologist. I have over 15 years of experience and more than 12 years at NHC. Another difference is that our goal is to educate so that the client can make an informed decision.
What changes have you seen in the industry and your company in the past few years?
For us, the biggest change has been the technology. It is amazing how small hearing aids can be, and how well they perform in varied situations. The new technology works really well in reducing background noises so you can have discussions in a crowded room. It can also really help with tinnitus.
What do you see happening with the business in the next five years?
2 words – Baby Boomers. We know how they appreciate the latest in technology to keep pace with their busy lifestyles. NHC continues to push the envelope with new technology as it becomes available.
What is one of the biggest challenges that your company has faced?
Our biggest challenge is getting people to realize that hearing is a critical part of their overall healthcare routine. It is just as important as your physical health and sight. We encourage people to get tested and establish a baseline; and then to follow-up that routine annually. Since the test is free, it really makes sense to be proactive.
What has been your most important achievement as a business?
We get to give people their life back through improved hearing. It is really rewarding when a client tells us how they are hearing things they didn’t even know they were missing.
What is the most unique or interesting thing about your business that most people don’t know?
For each hearing aid that we fit, NHC makes a donation to the Hearing Angel program. This program fits hearing aids for children around the world.
What is one goal for your business that you have yet to accomplish?
NHC is looking forward to reaching our goal of donating $25,000 to the Hearing Angel campaign for 2014!
Call for your FREE hearing evaluation today!
5625 “O” St., STE 104