Julie Shald – Sign Pro of Lincoln

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Star City Six – Julie Shald

Whether you are opening or relocating a business, promoting an event, or you just want to update your current look, Sign Pro of Lincoln (Signprolincoln.com) can help find the right product for you. Julie Shald is co-owner of Sign Pro of Lincoln.

Tell us a little about your business.

My husband and I took ownership of Sign Pro four years ago when the previous owners were ready to retire. We offer a wide range of products such as yard signs, banners, interior/exterior business signage, vehicle graphics, and more. This year, we are celebrating 25 years of service! We are located a half block north of Old Cheney Road at 5621 S. 50th St.

How did you get started in the business?

I first became a part of Sign Pro 17 years ago. I did customer service, production, and installation services. It was during that time I realized how much I enjoyed creating and working with my hands. As a young adult, I worked part-time while going to school, but I still needed to figure out what I wanted do to with my life. I worked in a few different career fields, trying to find my passion. Little did I know, it was right in front of me!

What is the biggest challenge you’ve faced professionally?

Taking on Sign Pro in addition to our existing business, Premier Graphics. We moved Sign Pro to the building where we were already operating Premier Graphics in order to better serve our customers.

What has been your most important achievement professionally?

I had to transition from the role of production/installation to a layout designer and project manager. Learning to manage the company on a larger scale was challenging. As with anything, it’s an ongoing learning process. I’m thankful for our great employees, and proud of the success we’ve achieved together.

What is your favorite thing to do on a day off?

Spending time outdoors with family, friends, and our dog. When we get time, we take the kayaks to the lake.

What is the most unique or interesting thing about you that most people probably don’t know?

I once worked as a flight attendant.

Who inspires you?

My husband. He has an inexplicable ability to accomplish his goals and I’m so lucky to have him as my partner.

What is your favorite quote or the best piece of advice you’ve ever received?

“All good things take time.” Don’t give up and keep working towards your dreams even when it seems impossible. My husband and I have achieved things that we once never thought possible.

If you could choose only one descriptive word to be remembered as, what would it be?


If you could have a super power, what would it be?

Time travel. It would be interesting to drop in on what life was like in the late 1800’s or earlier and compare the events we consider to be “hardships” today. Putting things in perspective can be very powerful.

What is your favorite local restaurant?

The Eatery. Ginger is a close second.

If you could have dinner with one famous person from the past or present, who would it be?

John McCain. His lifelong dedication to serving his country and to his own personal code of ethics is outstanding. We need more people in the world like him. If you can make friends and foes on both sides of the spectrum, you’re doing something right.

If our readers would like to contact you, how should they do so?

Phone: (402) 421-6600; Email: artwork@signprolincoln.com; Website: Signprolincoln.com.


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