Virginia Cole – Fallbrook Assisted Living And Memory Care

Click here for all press, reviews & features about

Star City Six – Virginia Cole

Fallbrook Assisted Living and Memory Care (, managed by MJ Senior Housing LLC, is a new senior community in Lincoln’s Fallbrook district. Virginia Cole is the executive director for Fallbrook Assisted Living and Memory Care.

Tell us a little about your business.

Fallbrook Assisted Living and Memory Care provides compassionate care with a focus on maintaining an active lifestyle that best suits the individual. We have a beautiful community, which will soon be home to over 70 residents who will enjoy our fun and practical amenities. Our team will spend the quality time it takes to learn what your preferences and goals are so that you can live your best life, one that reflects your choices. At Fallbrook, we live out the message, “It’s all about you.” Ultimately, we believe that we are people of value who value people.

How did you get started in the business?

I have been a nursing home administrator for 28 years. I’ve been fortunate to work in post-acute care, long term care, and assisted living. I grew up working in nursing homes and learned to love seniors. It’s such a rewarding industry and so much more to me than just a job.

What is the biggest challenge you’ve faced professionally?

There is a constant need to advocate for reimbursement for senior care. Over the years, I have served on many committees and work groups to advocate for appropriate reimbursement for Medicaid and Medicare. Providers are underfunded and those two programs are constantly being evaluated for reductions. It requires consistent and careful focus for providers.

Tell us a little about your family.

I recently got married in October of 2018. My husband also works in the long-term care industry so he is extremely supportive of my commitment to the people and staff I serve. My children have blessed me with many grandchildren, and they are truly the best part of my life.

What do you see as one of the biggest turning points in your life?

There have been several, but they all involve people who have believed in me and invested in my growth. Because of their example, I am always looking to identify people who I can invest in and help them grow.

What is the most unique or interesting thing about you that most people probably don’t know?

I love to play the guitar and ride motorcycles.

Who inspires you?

My children. They are wonderful human beings

If you could choose only one descriptive word to be remembered as, what would it be?


If you had a theme song, what would it be?

“Be Still and Know” by The Fray.

If you could choose any other profession to be successful in, what would it be?

There is no other profession I would choose. I love the teams I have worked with and the residents I have cared for.

What is your favorite movie?

Dead Poets Society. We all need to remember to seize the day!

If you could have dinner with one famous person from the past or present, who would it be?

Katherine Hepburn.

If our readers would like to contact you, how should they do so?

Phone: (402) 802-7652; Email:; Website:

Click here for all press, reviews & features about