Letter from the President Archives

“Credibility Creates a Halo of Trust”

“Credibility Creates a Halo of Trust”

I recently read through The Association of Magazine Media (MPA)’s 2021 Magazine Media Factbook (www.magazine.org/mpa-factbook), which is filled with awesome information and statistics on the

Tripped Up on Tracking

Tripped Up on Tracking

From gas at the pump to meat at the grocery store, everything seems to be getting more expensive, including the cost of advertising. This means

Let’s Get Physical!

Let’s Get Physical!

No, I’m not talking about Olivia Newton-John’s song that took over every group fitness class in the 80s—I’m talking about physical advertising. Print media. Tangible

Jayda Lyon2022-04-25T12:13:23-05:0003/01/22|Categories: Letter from the President, Staff Letter|

Advertise Your Business as a Great Place to Work

Advertise Your Business as a Great Place to Work

If you’ve tried to hire in the past year, you know that the market is extremely competitive right now. I’ve spoken to many business owners

Jayda Lyon2022-02-01T08:32:58-06:0002/01/22|Categories: Letter from the President, Staff Letter|

Happy New Year from Strictly Business!

Happy New Year from Strictly Business!

Happy New Year from Strictly Business! What are your goals for 2022? Paige Zutavern, President This year, I really want to work on

Jayda Lyon2021-12-30T15:19:54-06:0001/01/22|Categories: Letter from the President, Staff Letter|Click here for all press, reviews & features about Strictly Business|

Knowing When and When Not to Leave Online Reviews

Knowing When and When Not to Leave Online Reviews

Knowing When and When Not to Leave Online Reviews Something that has been top-of-mind for me lately is the phenomenon of online reviews. I’ll get

Jayda Lyon2021-12-02T13:10:35-06:0012/01/21|Categories: Columns, Letter from the President|Click here for all press, reviews & features about Strictly Business|

An Attitude of Gratitude

An Attitude of Gratitude

An Attitude of Gratitude November is the month that we’re reminded to give thanks. Maybe it sounds a bit cheesy, but there is nothing silly

Jayda Lyon2021-10-28T10:04:40-05:0011/01/21|Categories: Letter from the President, Staff Letter|Click here for all press, reviews & features about Strictly Business|

Fourth Quarter is Here, Time for EOY Spending and Holiday Planning

Fourth Quarter is Here, Time for EOY Spending and Holiday Planning

Happy Fall, y'all! This is truly my favorite time of year in Nebraska. I love this weather and the changing colors all around. Of course,

Jayda Lyon2021-10-05T15:31:31-05:0010/01/21|Categories: Letter from the President, Staff Letter|Click here for all press, reviews & features about Strictly Business|

Keep Marketing When the Market is Hot

Keep Marketing When the Market is Hot

I recently had the opportunity to speak at a workshop for SCORE Lincoln, and I covered some main points of “traditional” marketing. One of these

Jayda Lyon2021-10-05T15:31:55-05:0009/01/21|Categories: Letter from the President, Staff Letter|Click here for all press, reviews & features about Strictly Business|

Strictly Business – Are You Seeing What I’m Seeing?

Strictly Business – Are You Seeing What I’m Seeing?

Are You Seeing What I'm Seeing? I'd hate to jinx anything...but life feels normal again! I walk into a store and see smiling faces, I

Jayda Lyon2021-10-05T08:53:02-05:0008/01/21|Categories: Letter from the President, Staff Letter|Click here for all press, reviews & features about Strictly Business|

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