Lincoln’s new arena in the West Haymarket area will be named Pinnacle Bank Arena.  Mayor Chris Beutler, Pinnacle Bancorp Chairman Sid Dinsdale and Pinnacle Bank President Mark Hesser announced the naming rights agreement at a news conference at the Lincoln Chamber of Commerce.  A scale model of the arena with the new name also was unveiled, and it will be on display at the Chamber office, 1135 “M” Street, through December.

With approval of the agreement by the West Haymarket Joint Public Agency (JPA), Pinnacle Bank will pay a base fee of $11.25 million to be the exclusive title sponsor of the arena for a term of 25 years.  In addition to the base fee, Pinnacle Bank will pay $20,000 for each year the arena serves as a site for one or more state high school tournaments in volleyball, basketball or wrestling.
The $179 million arena project was approved by voters in May 2010.  Pinnacle Bank Arena is expected to open in the fall of 2013.  UNL basketball will be the main tenant of the 470,400-square-foot facility, which can hold nearly 15,000 fans for Husker hoops.

As the exclusive sponsor of the arena and arena site, the new arena website will be named

(The current website – – also will be in effect until the end of construction.)  For more information, please contact Dan Marvin, West Haymarket JPA Secretary, at (402) 421-2024.