Northwoods Plaza U-Stop, formerly Big Red 66, held a grand opening in November. Whitemark Energy LLC, a new company formed by Mark Whitehead, opened its first convenience store near 84th and Holdrege.  Whitemark Energy opened the location under the U-Stop brand name on September 1.

Whitehead, president of Whitehead Oil, says his company has successfully integrated the wholesale and retail segments of the fuel supply business in its 52-year history, but the new Whitemark Energy will focus strictly on the retail aspect.

A grand opening was held November 10, 11, and 12, 2011. Customers received special discounts, free samples and chances to win prizes.

There are now 20 convenience stores in the Lincoln area operating under the U-Stop brand name with an additional five in western Iowa. The new location sells grocery items, food, beer, wine and spirits and has an automatic car wash. It will employ nine people.

To learn more about U-Stop, please visit their new website at or email