Southeast Community College Unveils New Logo and Brand
Southeast Community College (SCC; www.southeast.edu) is transforming itself and is celebrating with a new brand, logo, and tagline. During the past year, SCC has been working with Firespring in Lincoln to re-brand itself. The official unveiling to employees was on March 29, 2019, on all three campuses in Beatrice, Lincoln, and Milford.
“This logo is designed to really symbolize a lot of different things,” said President Dr. Paul Illich. “The symbol itself is two lines; they never connect, they’re open pathways. It also represents motion. Someone might start and maybe they have a bit of an obstacle, but that’s OK. We celebrate that and give people second, third, and fourth chances. They can come back and finish up. I think it’s a fantastic symbol of resiliency.”
The mission of the rebrand is to empower and transform its students and the diverse communities it serves. Firespring Chief Creative Officer C.K. Kingsley said it represents many paths converged together in one community. SCC’s new tagline is “Your Path to Possible.”
As part of its transformation, SCC is going through many changes, including converting from quarters to semesters as well as erecting a number of new facilities:
- Residence halls in Beatrice and Milford
- Diesel Technology building in Milford
- Health Sciences building in Lincoln
- Classroom building in Beatrice
- Learning Center in Falls City
Southeast Community College opens doors to career paths for people from all walks of life. Their students are an investment in the diverse communities we’re proud to be a part of, and SCC believes it is their responsibility to maximize these investments to enrich us all. Learn more online at www.southeast.edu.