The Lincoln Chapter of the American Marketing Association is pleased to present Geno Chruch, Co-Author of BRAINS ON FIRE: Igniting Powerful, Sustainable Word of Mouth Movements on Thursday, November 10, 2011 at 11:45 a.m. at the Embassy Suites, Downtown Lincoln.

Mr. Church has learned the important points when it comes to starting buzz and keeping it going. At Lincoln AMA’s November luncheon, Geno will teach you some of the primary lessons of igniting a word of mouth movement.

In this presentation, you’ll learn how word of mouth marketing works, and how it doesn’t. This includes actionable techniques to: Identify movement-building opportunities for your brand, with authenticity and clearly measurable results in mind; Create an effective, meaningful movement for your brand that will directly impact your bottom line; Seek out and spot the brand advocates you already have and work with them to create the momentum you’re looking for and distinguish between passion conversations and product conversations and learn how to stimulate the ones you want.

The cost is $20.00 for AMA members and $35.00 for non-members.  Reservations are required!

For more information about the Lincoln Chapter of the American Marketing Association, please visit