The American Red Cross (redcrossblood.org) asks donors to make an appointment now to give blood or platelets to support patients counting on a consistent blood supply to survive and heal. While emergencies often grab headlines, the need for blood is constant. Especially in October, as donation appointments can often drop quickly when people settle into busy fall routines and make plans around upcoming school breaks.

Because blood has a short shelf life and can only come from volunteer blood donors, any disruptions in the ability to collect lifesaving blood can have serious consequences for those seeking medical care.

Help patients this fall and make an appointment to give blood or platelets by visiting RedCrossBlood.org, calling 1-800-RED CROSS or by using the Red Cross Blood Donor App. Those who give Oct. 20-Nov. 16, will receive a $10 e-gift card to a merchant of choice, plus be automatically entered for a chance to win one of three $5,000 gift cards.

In addition to providing lifesaving blood products, the Red Cross mobilizes relief to families affected by disasters, trains people in lifesaving skills and provides services to active and veteran U.S. military personnel and their families. Donors can feel good knowing that by supporting the Red Cross, they can help family and friends in their communities and across the country.

See (RedCrossBlood.org/Harvest) for details.