Bryant Cosmetic Surgery is the office of plastic surgeon, R. Samuel Bryant, M.D.  Dr. Bryant and his staff provide personalized cosmetic surgery in Lincoln.  Generally, this includes improving a person’s appearance and self-image through procedures of the face, breasts, and body.  This may also include aesthetic focus on insurance covered procedures such as breast reduction or skin cancer treatment.

Dr. Bryant has been practicing plastic surgery in Lincoln since 1988.  He was part of a small group of plastic surgeons that provided general plastic and reconstructive surgery, including trauma, congenital malformations, cancer reconstruction, hand surgery, and cosmetic surgery.  Continuous refinement of his skills led Dr. Bryant to form a solo practice focused on personalized cosmetic surgery.

What do you think makes you different from other companies similar to yours?
Bryant Cosmetic Surgery is specifically focused on the goals of each individual patient.  Our approach of personalized service is directed to making each patient’s experience unique to his or her needs and goals.  Through a careful interview and education process, Dr. Bryant will help each patient determine how to best accomplish what they desire.  Preference is given to surgical procedures with permanent or long term results, rather than the temporary result offered by many trendy methods available.  The staff members at Bryant Cosmetic Surgery work together to accommodate the patient with appointments and surgery scheduling, and provide personal attention to their individual needs.

Due to efficient office management, Bryant Cosmetic Surgery is able to offer lower prices than many of their competitors.  Combined with Dr. Bryant’s long experience of performing cosmetic surgery, this makes for a unique opportunity to take advantage of a rare value while obtaining the cosmetic changes a person may desire.

Bryant Cosmetic Surgery is conveniently located at 7001 A Street, Suite 100 and has a private entrance and parking area to assure patient privacy.

What do you like about doing business in Lincoln?
Lincoln has a very supportive business community. Lincoln businesses generally project a very friendly and honest attitude.  Bryant Cosmetic Surgery is proud to contribute to this image and makes an expressed effort to utilize services and products of other Lincoln businesses.

What kind of community organizations/groups are you involved with?
Dr. Bryant serves as the Medical Director of the Lincoln Surgical Hospital and uses this role to help the community be completely served with the medical serves needed.  Additionally, he is a member of the St. Elizabeth Foundation Board, which provides money and service for projects benefiting patients.  Dr. Bryant also serves the community through his involvement with public schools and his church.

What changes have you seen in the industry and your company in the past few years?
The art of cosmetic surgery has been present for decades.  It takes many years for a surgeon to develop the skills needed to give predictably excellent and permanent results.  Recently, our specialty has seen an in-growth of incomplete or temporary procedures in order to reduce the cost.  Presumably, this is due to the recent recession and aggressive marketing.  Unfortunately, patients are often disappointed with the outcome from some of these trendy procedures.

What do you see happening with the business in the next five years?
Cosmetic surgery will continue to grow in popularity as the recession is relieved and people feel comfortable spending the money they have been saving during the time of financial uncertainty. Hopefully, this will allow people to seek out permanent solutions to meet their goals, rather than settle for the lower cost, temporary fixes.

What is one of the biggest challenges that your company has faced?
Bryant Cosmetic Surgery is the continuation of the fine work of Dr. R. Samuel Bryant, under a new name and location.  Our biggest challenge was making contact with the public and reconnecting them to our new practice.

What has been your most important achievement as a business?
One of our achievements was to focus our business on patient efficiency. We have recognized that our patients are increasingly busy with their own lives, so we try to avoid unnecessary appointments, and see our patients in a timely manner. We have magazines and coffee in our waiting room, but hope our patients will not have to wait long enough to use them.

Our greatest achievement has been developing close, personal relationships with our patients.  Dr. Bryant personally meets with each patient to discuss their goals and determine which procedures can best accomplish them.  Having only a few staff allows the patients to get to know each one, and feel comfortable talking with them.

What is the most unique or interesting thing about your business that most people don’t know?
Usually, people think they have to pay the most to get the best.  Bryant Cosmetic Surgery has a very unique quality of being able to provide service by Lincoln’s most experienced cosmetic surgeon at incredibly low cost to the patient.  Due to our low overhead expenses, our pricing is much lower than our competitors.

Another unique quality of Bryant Cosmetic Surgery is related to our office location.  We have an attractive logo on our front door, which frequently attracts the attention of people driving into the office park where we are located.  This results in our office serving as the “information desk” for locating other offices in the area.  Because of this, we have become familiar with the other businesses located in the area.

What is one goal for your business that you have yet to accomplish?
Bryant Cosmetic Surgery would like to educate the public in the truth about cosmetic surgery and many of the myths around recent trends or techniques.  Currently, we can accomplish this only one patient at a time, during a free consultation.  We would like to develop a means to provide this in a more general fashion.

What is the best way to contact your practice?
Call us at 402-484-7001 and/or visit our website at