“We Work For People Who Work,” sums up exactly what we do at Cruise & Associates (cruise-associates.com). Our clients all get up in the morning and go to work every day just like us. You won’t find them out on the golf course, but they can be found in their business cooking, changing oil in a car, mowing lawns or taking pictures. We want to help our clients to be better business owners, so their business can succeed instead of fail.

The difference you will find at Cruise & Associates is that all our clients receive face-to-face interviews with one of our tax professionals. We are not a black hole firm where you drop your information at the front desk and within a few weeks it comes out mysteriously done and you have not had any contact with your tax preparer. We want to establish a personal relationship with you, so your accountant can understand your unique business situation and help find ways to reduce your tax liability and make your business more profitable. You will receive free year-round questions and we don’t send a bill every time you email or call.

As a business owner you know how to do the job, but you don’t always understand all aspects of your business and this can be the difference between success and failure. Through our consulting programs, we can help make your business more efficient and effective, more profitable and improve cash flow. We spend time with our clients to develop a custom strategy. What makes our programs unique is we sit down with you one-on-one and do the training. We are there to answer questions specific to your business. We can help anyone from those just starting out in business to those who have been in business for 10 years and want to take it to the next level.

“Our clients are very good at balancing tires, fixing a broken pipe, or preparing a meal, but they don’t always understand nor have time for the business side of owning a company,” said Rob Cruise, Cruise & Associates President. “To successfully grow, you need to know how to run your business efficiently. We will never tell you how to run your business but will give you the information to help you make good business decisions. With the continuously changing world, we can create a customized package that meets your specific needs. This will give you more time to focus on what you do best and that is running your business.”

Small to midsize businesses are the clients we serve best. Our goal is to meet the accounting needs of businesses and ensure their finances are streamlined and efficient. We specialize in income taxes, tax planning, bookkeeping, payroll, business controls and wealth management. We want to increase their income and reduce their tax liability. In addition to Lincoln, we also have locations in Albion, Columbus, Grand Island, Omaha, Norfolk and Wayne.

Phone: (800) 401-4284
Fax: (402) 562-6134
Email: cadesk@cruise-associates.com