Meet Amanda Swenson, the director of marketing/office manager at PureCare Dry Carpet Cleaning (

Tell us a little about your business. – We are a locally-owned family business that provides not only the greenest but the cleanest dry carpet cleaning services in Lincoln and surrounding areas. We can install, repair and maintain the quality of your floors for the life of your floor.

How did you get started in the business? – I worked behind the scenes for years. Even ten years ago I wrote  up the business plan with Ela on our living room floor, and then watched PureCare grow to where they could sustain my role. The Schlisner’s have been in the  flooring industry their whole life. It’s all they really know!

What is the biggest challenge you’ve faced professionally? – I am the type of person that wants to do it all! I have a hard time saying no.

What has been your most important achievement professionally? – I’m always setting goals and breaking them. I have three jobs, so I would say that maintaining high performing numbers and being top sales is always my achievement.

Tell us a little about your family. – I have a 17-year-old senior that is graduating from Lincoln Southeast this year. She is a cheerleader, a lifeguard and has two jobs. I wonder where she gets that from!  I also have a fat cat and an old chihuahua. Otherwise, PureCare is my family.

What do you see as one of the biggest turning points in your life? – Honestly the biggest turning point in my life was learning to love myself and be true to myself after leaving a toxic long-term relationship and choosing a healthier lifestyle.

What is your favorite thing to do on a day off? – What’s a day off? I really enjoy hula hooping, roller skating, shopping and doing crafts. Whenever I have the free time, I do any or all of those.

What is the most unique or interesting thing about you that most people probably don’t know? – I was a Capital City Clogger for ten years, and I know quite a bit of sign language. My dream was to be an interpreter for the hearing impaired at music festivals. I could still get this accomplished if there were eight days in a week.

Who inspires you? – Ela Schlisner. She has been a constant role model in my life for over 20 years. She is so smart, driven, resilient and realistic.

What is your favorite quote or the best piece of advice you’ve ever received? – “She overcame everything that was meant to destroy her.” This is my life, even my day to day.

If you could choose only one descriptive word to be remembered as, what would it be? – Radiant.

If you had a theme song, what would it be? – “Firework” by Katy Perry for numerous reasons.

If you could have a super power, what would it be? – I would like the power to warp time.

If you could choose any other profession to be successful in, what would it

be? – Art.

What is your favorite book or the last good book you read? – You Are a Badass by Jen Sincero. It is an easy read  and is so motivating with a bunch of sass and witt. Who wouldn’t like it!

What is your favorite movie?Dirty Dancing, of course.

What is your favorite TV show? Bewitched, old classic.

What is your favorite local restaurant? – Mary Ellen’s.

If you could have dinner with one famous person from the past or present,

who would it be? – Ruth Bader Ginsburg. She was such a boss!

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