Courtney Smith and her best friend Nikki have both worked in fashion retail for a number of years and felt a calling to open a store in Lincoln. Their dream became a reality this year when they opened Edge Boutique on 14th and Pine Lake Road. Edge has brand name fashion denim for men and women and carry everything else to go with your outfit as well. They carry Miss Me, Rock Revival, Big Star, Tru Lux, Silver, MEK and LA Idol jeans. They have expanded their shoe section to carry Volitile, Yellow Box, Grazie, Naughty Monkey, Not Rated and many more. Edge strives to provide great customer service and also offers free alterations on regular priced denim. Courtney also co-owns Mesh boutique in Omaha.
What is the biggest challenge you’ve faced professionally?
There are many more aspects to owning your own business than people realize. Really just trying to get everything done in one day is a challenge.
What has been your most important achievement professionally?
Opening our own store. We have been blessed that Lincoln was ready for Edge.
Tell us a little about your family.
I am married to Corey Smith and they have two girls. Callie is 10 years old and Cassie turns four next June.
What do you see as one of the biggest turning points in your life?
Taking the plunge and opening Edge.
What is your favorite thing to do on a day off?
Try to get some me time.
What is the most unique or interesting thing about you that most people probably don’t know?
I can shop 24 hours, 7 days a week.
What are you the most proud of?
Opening two stores, Edge and Mesh, within a year.
What is the best piece of advice you’ve ever received?
Warren Buffets says it best: “Invest in Yourself”.
What is the one goal you would most like to accomplish?
Launch an online store.
How would your friends describe you?
Outgoing and goal oriented.
What is your greatest talent that you don’t utilize in your daily work life?
Which talent would you most like to have?
If you could change one thing about yourself, what would it be?
I would exercise more
What is your favorite movie?
What is your favorite TV show?
The Voice or The Real Housewives of Orange County
What is your favorite Lincoln restaurant?
If you could have dinner with one famous person from the past or present, who would it be?
What is the best way to contact you?
Come to the Edge Mens and Womens Apparel Store located at 1501 Pine Lake Rd #11, Lincoln, NE 68512 or on Facebook at here