Jeff Madsen – Right Foot Forward Fitness

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Star City Six – Jeff Madsen

Right Foot Forward Fitness ( is a local health and fitness coaching practice at  6201 S 57th St., STE G. Jeff Madsen is the owner of Right Foot Forward Fitness.

Tell us a little about your business.

We have a wide variety of customized programs available, from remote/online coaching to multiple in-studio visits per week. In addition, we offer nutrition support and biometric tracking that helps our clients make sure that their eating practices are supporting their health and fitness goals. At Right Foot Forward Fitness, we are not focused on “beach bodies”—we are here to help people recapture and keep their health and fitness. We’re about camping, days at the lake, bike rides, dogs, playing with the kids and grandkids, holding hands, and taking walks—we’re about helping people do the things they love to do with the people they love to do them with!

How did you get started in the business?

On July 4 of 2016, I came across a YouTube video of people doing some cool fitness competitions and I thought, “Boy, that would be fun!” At the time, I was 35 pounds overweight and really out of shape, to the point where walking up a set of stairs was not a pleasant experience. I started my fitness journey that weekend. As I lost weight and got stronger, it rekindled an interest I had as a young man in personal training. In January of 2017, I earned my certification as an ACE Certified Personal Trainer and started Right Foot Forward Fitness.

What is the biggest challenge you’ve faced professionally?

Starting my business without a physical location. For the first 10 months, I traveled to my clients, whether that was an apartment clubhouse, park, basement—you name it!

What has been your most important achievement professionally?

Finishing a video library of workouts for our coaching program. This was a dream of ours for a couple of years.

Tell us a little about your family.

I have been married for 32 years to my high school sweetheart, Tracy. We have three adult children, two grandchildren, and two rescue dogs (Roscoe and Mikey) who think they are our children!

What is your favorite thing to do on a day off?

Tracy and I like to hit the trails on our bikes.

Who inspires you?

My clients inspire me every day, especially my older clients. I work with folks in their 60s, 70s, and 80s regularly. I currently have the privilege of working with a delightful lady who is 88 years young! It’s awfully hard to make excuses after watching someone who is 88 give it everything she has to give.

What is your favorite quote or the best piece of advice you’ve ever received?

“See things for what they are. Do what we can. Endure and bear what we must. What blocked the path now is a path. What once impeded action advances action. The Obstacle is the Way.” – Ryan Holiday

If you had a theme song, what would it be?

“Gonna Fly Now” by Bill Conti, the original Rocky theme song (1976).

If you could have a super power, what would it be?

I’d be like Captain America…an nice all-American boy able to tear logs in half.

What local nonprofit organization(s) are you passionate about or involved with, and are there any special reasons why?

We are members of Great Plains Trails Network. They do a wonderful job of promoting and developing our local trails.

If our readers would like to contact you, how should they do so?

(402) 202-4555;;

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